Tyson here, CEO at Instapage. Today we’re launching something that is personally very exciting for me as an entrepreneur and can immensely benefit the AdTech and MarTech community on Product Hunt. With this launch we are taking the first step to make 1:1 ad-to-page personalization a reality. As we evolved from a landing page builder to an advertising post-click optimization platform, we discovered a huge inefficiency in the digital advertising market - marketers are not tapping into the power of audience data to maximize conversions. After countless hours of market and user research, product scoping and building, we're announcing the Instapage Personalization solution. Personalization maximizes conversions with 1:1 personalized post-click experiences. We are the first and only company in the market to automate ad-to-page personalization. With Personalization you can: -Create any number of unique page experiences for a landing page -Attach experiences to specific audiences (currently based on UTM parameters) -Serve the right experience in real-time to the right audience -Automatically fall back to a default experience for audiences not attached to any experience -Add or delete experiences from a page in real-time -Create variations for a page experience to split test within a certain audience -Identify high-performing audiences by tracking metrics at audience level To learn more about our Personalization solution and how our technology works, visit our blog post (linked above). Check it out and let us know what you think. We'll be checking comments all day and answering your questions.

This is going to be huge! By aligning your landing page experiences with each individual advertising audience, you deliver a stronger and a more relevant message to each visitor who clicks on an ad. Lower cost-per-conversion, higher Quality Scores, and less wasted ad budget from clicks that bounce are all going to help advertisers maximize ROI. Very excited to watch this product.

Can't wait to trial this! Always looking to drive conversions from paid ads, and this looks like such a powerful tool to do just that 👍

Is the new personalization feature only available to enterprise accounts?

I had to use dynamic changes which involved a lot of custom coding, but now a better feature is available directly on the Instapage app so I'm happy so far!

Pros:

I can easily create different experiences for my audiences

Cons:

don't have any yet

A lot of hard work coming together right here. Super stoked.

This new Personalization feature is great! It's very user friendly. It allows customers to target specific audiences with personalized experiences without having to create entirely new pages with unique URLs.

@tysonquick - really looking forward to this release. We currently do something very similar to this with Instapage for our eVisas (https://www.peninsulavisa.com/evisa). The travel examples you provided are exactly what we we're looking for. Thank you!