We at Kypso, do the following to gain feedback on our product:
1. Close network. Friends, friends of friends, anyone who's in the target audience and you can easily reach and ask for feedback.
2. Communities of target audience. Slack communities, Facebook, LinkedIn, Discord. People there are (usually) very keen to help.
3. Cold reach. This one is more time consuming and less rewarding, but can get you high profile personas and more specific ones for your target audience.
At expertremote.io we have two sides of the marketplace: thousands of developers and dozens of clients.
So, with developers, we mostly use qualitative analysis: funnels, A/B tests, etc. Cause there's enough data to get statistically significant results.
With clients, we can only do qualitative analysts: custDev interviews, contact feedback loops, etc.
At Spheria, we first get feedback from your early users (friends and former coworkers). We're currently planning user interviews with them (30min) to better understand their pain points and how they're expecting us to solve them.
Then we open the scope to targeted communities (slack, facebook, LinkedIn, discord) using the same process described above.
And, eventually, we'll start doing cold emails for high targeted profiles.
User interviews, ideally in the form of a call with a user as the use the product for the first time.
It's really important not to rely too much on friends/colleagues here as they are too likely to be too nice to you. See if you can talk some strangers into giving you some feedback, eg, people you've met at a conference.
We actively seek feedback through customer surveys, direct interactions, and online reviews. Regularly analyzing this feedback helps us identify areas for improvement in our products and services. We are excited to announce our upcoming launch of "Feedspace," a comprehensive B2B feedback platform, which will streamline and enhance our feedback collection and response processes, further strengthening our commitment to continuous improvement.
https://www.feedspace.io/
You can seek feedback in a variety of ways, including:
- Customer surveys: regularly send out customer surveys to get feedback on your products and services.
- User interviews: you can also conduct user interviews with your customers to get their feedback in more depth.
- Social media: monitor social media for feedback on your products and services. This feedback helps you stay up-to-date on what your customers are saying and to identify any potential problems.
- Internal feedback: solicit feedback from your team members. This feedback helps you identify areas where you can improve your leadership and management skills, as well as to better understand the needs of your team.
My latest find: I've gotten into user support (which I hadn't done nearly as much before). After providing help, I castdev the user and sometimes even offer to do a joint case study. Conversion from referral to castdev is 100%. From an offer to a case - about 50%. Seems like we'll have a lot of cupcakes on the site soon 🤣
Kypso