Cutting out the brand completely, obviously this has a huge affect on over all price, how much of a price drop are people typically seeing when they use Italic?

I rarely upvote, but this one is a great idea!!! Please don't give up and finish it. Make it huge! I never bough Nikes or RayBans in my life for example, because I hate any logos on products. Few thoughts: 1. Don't ever cheat by finding "approximate" factory. Once it comes out, it might mean the end. At least I feel that way. For now you have my trust 😉 2. Don't charge fees / year... At least not yet. You need few offerings, like Amazon Prime - then "membership" might be worth it. For now just make 10% on each purchase or something. 3. Do the referral program for $10 stackable coupons for each friend who validates phone number and credit card, but up to 50% discount per item maximum. It might mean losing all margins on each product - but you need more orders to make good deals with factories. Good luck.

👏 @jjeremycai and team. Super curious what price differences you anticipate for various products on Italic.

Anyone got an invite code that they could send over? Looks like a really interesting concept 😉

love the concept. it would be nice to get a preview of price points and quality. same factory is meaningless if the material they work with are completely different.

Quoting @profgalloway: "The death of brands is here."

When are you launching?

Huge concept. Big fan of the 'Call our CEO' link in the footer. Fantastic effort overall, I'm really excited about this.

Congratulations! The concept is long overdue. Unmet market demand is huge.

Interesting concept, I am Keen to see how this one goes.

Very interesting idea! However, I'm wondering though whether luxury brands would continue to do business with these factories?

What a great domain name ;) (and concept as well, of course). [Not too sure what big brands will think about this, when Italic mentions their names/labels.]

Interesting idea. Subscribed. https://www.reddit.com/r/malefas... could really love this.

Haven't been let in yet, but this would be killer if folks could pay a premium to contact the factories directly to source custom goods.

@mitchrobs great concept - interested in learning more and trying the product. Got an invite? Followed you on Twitter but DMs are closed. Thanks!

Nice concept. I dont like logos on clothing either and moreover it doesnt matter if it is branded or not. Looking forward to get inside!

Very interesting concept! Any ETA for waitlisted folks?

Great idea, i m connected with models and it will be good to propose them promote their own top quality products, trough your high quality products selection.

The concept is so nice that I can really save lots of money on getting the same quality luxury goods !!!

This looks extremely promising. Looking forward to getting to take a look around.