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Kevin William David

iZooto Web Push Notifications - Marketing automation using web push notifications

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iZooto is an audience re-engagement tool that drives higher conversions, order fulfillments, and user callback exponentially. Say goodbye to cart drops and leaks with iZooto

• Segment users by interest, clickstream, and behavior

• Automatically send notifications when your users are most likely to engage with them

• Add banner images, emojis, CTAs

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Vivek Khandelwal
Maker
Hi everyone. Stoked to have been hunted! Thanks, @kwdinc I am Vivek, a Founder at iZooto. We are first-time founders and we couldn't be happier about having you guys weigh in on what sucks and what rocks! iZooto's a web marketers wet dream (or that's how we would like to think of it). With iZooto, you can now: • Retarget users automatically without selling kidneys. Set it up. Let it go. Watch 'em roll in! • Personalize notifications by whether someone likes potpourri or pot and if they ran away at the sight of your homepage or slept on your Deal Of The Day • Send notifications when they are most likely to be in a boring meeting. Not when they are at the pub down the street on a Friday evening • Create rich-media notifications that even their grandma will click. Don't bug your developers about making these for you! Our data says you will need exactly 15 seconds to get your first subscriber and be set for world domination but if you can beat that record (we'll track it all for you), you will get a swanky new Kindle Oasis shipped right to your doorstep. Go ahead. Give it a whirl. For all you apple-of-our-eyes, we have a special 20% flat (code PHersROCK) for a year on your iZooto susbscription.
Abhishek Agarwal
What are the opt-in rates likes? How efficient is this as compared to an email newsletter?
Vivek Khandelwal
Maker
@abhishek_agarwal The opt-in rates vary between 3% - 10%. This usually starts flattening over a period of time. Having said that if you give a real strong reason for users to subscribe and design the subscription experience well enough, you can push this number beyond 15%. This is something that we have paid a lot of attention to. We understand that a single % can help marketers really scale their marketing list. As far as comparing with email newsletter - These are different channels and comparison won't be fair but we have seen that clickthrough rates can be as high as 15%-20%, something you won't see with Email ( because of low open rates ). Trust that answers your question.
Abhishek Agarwal
@vivekk Broadly, it does. I guess some of this will also vary by what is the exact nature of the notifications vs. email content that one would be sending to them. Or do you think this CTR would be better and function better across categories of content?
Vivek Khandelwal
Maker
@abhishek_agarwal Bang on. Email has a specific purpose and a specific type of content works best for email. Push Notifications are more supposed to be short, crisp and spontaneous. This could be used to curate your newsletter list. In terms of user acquisition, I would literally place this on top of the funnel, above email
Shrikant Kale
Maker
@vivekk @abhishek_agarwal Timing and relevence of the content to end-users are utmost important. Notifications are actionable inherently, which provides an edge over email for crisp messages that have limited lifetimes. CTRs do vary across different categories as well. For instance, notifications related to promotional sales on e-com stores, updates from news site draw higher CTRs.
Praval Singh
Congratulations guys, for the launch! I have one quick question and it applies to not just iZooto, but any service that adds (more) notifications to my life. :) In a world where people are moving towards ad-blockers and turning off notifications on devices for things that aren't critical, what insights do you have on the usage of a push-notification tool like yours. Do you think they work better for certain geos, demographics and verticals and less for the others? I know we could talk about getting your messaging right to make it work, etc. etc. but I am looking at answers beyond the obvious ones. Your insight on this would be much appreciated. Once again, thanks and wish you all the very best.
Vivek Khandelwal
Maker
Thanks, @praval. I agree with your concern - People are turning blind eye to banner ads and switching off from notifications and they are doing so because marketers have abused them to death. There was a term coined a few weeks back, DBN meaning Death by notifications. I can list down the verticals for which notifications work, the messaging that gets the best clicks, and the timing that gets maximum views but all of these are immaterial if the targeting is missing. Educating marketers is the key here. Marketers often lack the willingness to go beyond the usual spray and pray approach, hence the noise and the spam. I love the strategy that Hubspot is following - educating marketers, one step at a time. Delighting users is the only way to move forward - Answer from a 50 thousand feet view. Does that suffice?
Praval Singh
@vivekk Yep, you've made a great point. Targeting is something that a lot of marketers miss, and the damage it causes affects ALL of us. That was precisely my reason of asking you this question. There's just too many notifications in this connected world. It's important to put forward clear value to even get noticed by smart buyers today. I wish you and team luck in achieving that goal and helping others achieve theirs!
Partha Biswal

Right now, their if-then triggers are pretty self-explanatory for people who know what they're doing. What if I am a first-time e-Commerce marketer and just need to follow what others in my industry have been doing for a while?

I think if I could be asked a set of three questions and be presented a set of customized triggers for my industry and sub-industry, I will get started much quicker.

Pros:

Simple to set up. Short time-to-value. Amazing ROI.

Cons:

Product can be more intuitive. Prepackaged setup for top industries so noobs can use it.

Srikrishnan Ganesan
I don't think I've ever clicked "allow" on one of these web push popups. What categories of sites do these work best for?
Vivek Khandelwal
Maker
@srikrishnang That is true. Let me guess - the websites asking you to subscribe to notifications would have committed either of these three mistakes - - The very moment you landed, they would have asked you to subscribe - They would have told you nothing about what is this for and what will do if you subscribe - Your first experience with these notifications would have been same as that "Nigerian prince giving away $'s People hate push notifications because marketer's abuse. Simple. Check our how Railrider.in does it for example. As far as categories are concerned, works best for E-commerce ( retargeting + upselling ++ ), media and content websites ( content disbursement ) and content marketers ( lead nurturing and more )
Sean Agazanof
Subscriber automation (getting them that is) is the holy grail of digital marketing. Great work!
Vivek Khandelwal
Maker
@sundaymorningpharma Thanks, Sean. Creating a delightful subscription ux further fires that process. Do give this a spin and share your feedback!
Prasanna K
From my work as PM at Amazon, I know retargeting works very well, and e-commerce has very rich use cases for personalised push. At the same time, generic retargeting/generic push sucks and pisses people off. Does your product help smart marketers get the max out of personalized customized ecom use cases?
Vivek Khandelwal
Maker
@prasanna_says Great question. Short answer - Yes. Here is how you can do it: We have seen e-commerce marketers focused on two key use cases - 1. Retargeting users abandoning cart, product page or website - You can create specific segments and communicate basis the action they did not do. For instance - and 2. Targeting users with notifications as per their prior interest/browsing history - and
Sachin Grover
Maker
Marketing automation platform with push notifications as a channel. Dear Developers, there are APIs. Dear Marketeers, there are UseCase Templates for e-commerce, publishers, saas, service providers etc. Jargon Alert! We have APIs, events, properties, audience builder, auto captured properties and events. FreeWill to innovate and improvise is supported by iZooto. Personally, my second attempt at SaaS. Here for Suggestions, Feedback, Discussions. We promise to incorporate the good-ones fast. Evolution is what, we all are here for. "Vulcan salute"!
Amit Gupta

The web audience deserves more ways of engagement on user's journey. Notifications have been known to be notorious and that's why they have high opt out rates as well. Other means could be things like custom popups, in page notifications etc based on triggers.

Also, lot of people look for a solution that does the engagement for apps & web together so that may be a area to explore as well.

Pros:

Breeze to integrate and get started

Starts working from Day 1 with almost no hassels

A team that communicates well - kudos Kristi!

Cons:

Should expand to cover more engagement means than just notifs

Partha Biswal
Love it! Love the team!
Partha Biswal
guys, something just occured to me. not sure if you know but Sumo (of the Sumo.me fame) launched a push notification service recently. any killer USPs that i should consider before recommending you guys to my friends?
Vivek Khandelwal
Maker
@partha_biswal I know. Been a big fan of the Sumo and AppSumo guys. Sumo has always appealed to the blogger inside you. Modern age marketer needs more - and that is exactly what we believe we have been able to build. Targeting with context, is I believe what we have cracked - you can segment by what users did, who they are, what they clicked, saw, visited, viewed. Powerful tools for marketers to up their ante and this is what differentiates us. For instance - you can identify users who read your blog post on content marketing and visited the page which compared Epictions with BuzzSumo but did not signup and nudge with a notification asking them if you would like to consider a trial. Give it a spin and you will be able to find your own reason to recommend this to your friends.
Vivek Khandelwal
Maker
@partha_biswal You could segment like this
Partha Biswal
@vivekk oh, this is cool! very, very cool! and Sumo doesn't have this yet?
Vivek Khandelwal
Maker
@partha_biswal and then nurture them using notifications like this Does that help?
Gaetano Caruana
Amazing product with great ROI. Keep it up
Vivek Khandelwal
Maker
@gaetano_caruana Thanks for dropping by!
Anurag Dwivedi
Pretty smart this. Congratulations @vivekk and iZooto! :-) Quick question - What kind of businesses would see an advantage with a drip of push notifications as against a drip email campaign?
Vivek Khandelwal
Maker
@_anuragdwivedi Communication where expression is quick and simple - Notifications will work like a charm. For instance, pushing out coupons using drip notifications or event reminders using notifications. Given that push notifications also supports images, you can always convey more. I have seen a bunch of product marketers using notifications for lead nurturing as well and it seems to be working for them really well.
Abhishek Agarwal
One more question actually. (Clearly I'm thinking email vs. this) What are the un-subscription rates like? Also, how many people block notifications?
Vivek Khandelwal
Maker
@abhishek_agarwal Quite a lot. If you just implement push notifications as is i.e you are asking people to subscribe the moment they land on your website, you will almost as many blocks as allows. So you can expect the block rates to be between 5-10%. Unsubscription rates are completely dependent on how you engage with users - You push out too many notifications, irrelevant content, your unsubscription rates can be as high as 10%.
Annkur P Agarwal
Perhaps the first on the market to allow non https sites to send notifications without friction. That really helped a lot of folks like us who took time to adopt https! Apart from that a helpful team and quick launch of new features is appreciated.
Satej Sirur
Slick product (and even slicker GIF!). Congrats, @vivekk and team! I have a couple of thoughts - 1. the push notification space seems rather crowded, 2. most people do not appreciate unsolicited notifications. Given these two, why are people choosing iZooto and how are notifications working for them? Not trying to be mean, just want to understand the space better.
Vivek Khandelwal
Maker
@satej_sirur1 Good to see you here. Valid question. In-fact one of the battles we fight constantly is how to help marketers send notifications which people like more-hate-less. Is the space crowded - Yes. Do we have an offering that stands out - I believe yes. We help to over 1000+ marketing teams with this precise problem statement - how to make notifications more contextual. Segmentation that helps you solve for your use case is the key and we have been able to build a product that caters to marketers across industries. As a SaaS product Founder, this would be a great time to give this a spin
Roshan Hadal

I used iZooto on my website for quite a while and had an amazing experience. The console is easy to use. The notifications were delivered without any glitch. They do a good job w.r.t. knowledge sharing and introducing best practices through their webinars.

Pros:

Simple and easy to use. Free to get started and get the experience.

Cons:

I haven't come across any.

Robert Melkonyan
Looks like Facebook pixel, but out of Facebook.
Vivek Khandelwal
Maker
@melkonyanrob Err..Not sure if I understand this. Mind explaining this a bit more?
Robert Melkonyan
@vivekk Tracking your visitors for remarketing, simply what facebook pixel does. But your's is out of Facebook. I like it.
Ankur Gupta
I might as well just use OneSignal which is free. Just thinking out loud.
Vivek Khandelwal
Maker
@originalankur You can. The folks at OneSignal have made a great product for developers. OneSignal is an open-ended platform designed for developers that solves generic use-cases and expects you to build solutions on top of it. With iZooto, we want to offer a point solution to solve industry specific problems that have proven to be very effective. For instance, we offer cart abandonment module for e-commerce stores enabling them to send targeted notifications and drive more conversions. Marketers can implement such out-of-the-box solutions with minimum friction during integration. As far as the free part is concerned, we have handled quite a few migrations from OneSignal to iZooto and I guess with increasing sophistication, marketers want more. iZooto essentially fills that gap.
Harshit Agarwal
How difficult is it to migrate from an existing service provider?
Vivek Khandelwal
Maker
@harshit_agarwal Easy peasy. If you have a HTTPS website, you just need to setup iZooto and subscribers are migrated automatically. Check this out - https://blog.izooto.com/migrate-...
Shrikant Kale
Maker
@harshit_agarwal @vivekk Migrating subscribers is a bit tricky for HTTP websites. If you're taking subscriptions on a 3rd party domain such as yourdomain.onesignal.com, migration won't be possible. For HTTPS websites, existing subscriptions can be migrated automatically without asking for notification permission again provided that they visit the website at least once.