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Jona — DIY kit to help makers' startups get press coverage
Jona is a do-it-yourself kit for makers to get press coverage for their startups. It gives makers lifetime access to a database of journalists, a step-by-step PR guide, strategy help, pitch templates and access to the community.
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@jitsalunke How wide is the categorization of the journalists' beats? We are working on something non-tech (omg, and I post here? ;) and want to reach places like Good Morning America and some of the national publications that do "Best Holiday Gift Guides". Thanks!
@weinberg81 Hey Dave, thanks for asking. The beats are usually like Tech, Science, Business, Lifestyle, Travel, Consumer, Mobile, Health, AI, Gadgets, etc. And we cover national publications as well. So I think you can find out good no. of journalists from Lifestyle, Consumer, etc. And if you don't find enough, we will personally help you find more more :)
@weinberg81 hey Dave. I've placed my own companies on GMA and today show several times plus hundreds of gift guides. If you want to chat: clarity.fm/adrian-salamunovic
@weinberg81 @adrian_salamunovic i might reach out to u as well ;-) working getting placement for a upcoming launch!
Jona has been immensely helpful for us to find relevant journalists and carry out PR without spending any extra money. Lifetime access offers incredible value if you compare it with $60/month PR software. Highly recommended.
Thanks Kevin ( @kwdinc ) for hunting Jona!
We are thrilled and equally nervous to launch Jona! Doing PR for startups is quite expensive, considering the cost of PR agencies as well as PR tools. We wanted to create an affordable way for makers to get press coverage, without having to pay hefty monthly fees.
Jona gives you unlimited lifetime access to media database, pr guide, templates, community and personal support from us. Price? Just one time payment of $199. No monthly charges, no extra charge for updates.
We have 20% discount for Product Hunters with coupon code "weloveph"
Hope you like Jona. Happy to hear questions, suggestions and criticism.
Great catch @Kevin William David
Fantastic resource, great job guys! This tool is really cheap for what it provides. It would be interesting though to know a bit more about the long term advantages of your platform. Or at least what you guys want to offer more int he long run.
But all in all, great job!
@christophe_boucher Thanks a lot Chris for the kind words. Somehow the SAAS model of charging a monthly fee for PR never appealed to us, and we wanted to have a valuable resource for founders when they decide to pitch their startups.
The current low price is to fund the further dev at Jona and offer an incentive for early backers. We love bootstrapping and we plan to keep it that way. But even at a later stage, we won't be charging a bomb.
Here is a rough roadmap for Jona:
1. Create a simple app so anyone can find relevant journalists, engage with them and do the outreach.
2. We also want to see how we can get inbound opportunities for the makers as journalists are always on a lookout for insights and opinions.
Hope I answered your question. And we will be sharing all the progress at "Building a Million Dollar Startup, Live!": https://jonapr.com/million-dolla...
@jitsalunke I do understand and I believe that your current business model is wise. You definitely answered my question.
By the way, are you going to update the journalist database on a regular basis?
@christophe_boucher Thanks Chris! Yeah, the plan is to setup alerts to track change in jobs and update database on regular basis.
@b0rno Hey Ryan, I get your point. Thanks for sharing it.
1. The first thing we tell in Jona is to find the relevant ones, engage with the relevant ones, and pitch later. We have emphasized the same point multiple times in PR guide.
2. And we are constantly working on to help startups find the most relevant journalists.
Hope this addresses your concern.
3. We are also working on an app that makes the entire workflow easier.
Hope this addresses your concern.
@jitsalunke I actually like the idea of it, and will likely use your service in the future. Your point about engaging with only relevant journalists will hopefully keep cold emails targeted, but I can only imagine email folders are overflowing after this successful PH launch.
@b0rno Glad, you liked it. Taking care of spamming is going to be our no. 1 priority, and that's one of the reasons why we are providing strategy help the start.
Regarding successful PH launch, it is indeed nice to see Jona at no #4 in the company of Airbnb API, AngleList Newsletter. We will be sharing the nos from PH launch very soon on the series we just started "Building Million Dollar Startup, LIVE!" here: https://jonapr.com/million-dolla...
Do subscribe and thanks a lot for sharing your thoughts :)
Jona looks really interesting to me! This seems to be the go-to tool for the startups who need to leverage the PR for their success.
And, getting personal help on the first coverage from @jitsalunke and @soundankar is worth more than double of what Jona cost. (Amazing Deal!)
Wish Jona a lot of success!
Thanks a lot mate! Really appreciate that. Yeah, we want to personally help founders to get started with PR. After that, they can do that just on their own for free :)
@hr_ant99 Hey there, thanks for checking out Jona! Here are a couple of points:
1. We have manually created the journalist database by assigning relevant beats to each journalist. This makes it really easy find the relevant journalists for your startup. Most existing tools out there either don't provide that or are too expensive ($1000+).
2. Jona comes with Lifetime access at one-time payment of $199. No monthly recurring charges on your credit card. And all the updates are free. If you use it even for 2 years, the price comes down to $8/month. Whereas PR software charge anywhere from $40/month to $200/month for limited access to media contacts
3. We also help you personally to kickstart your PR efforts. That's something quite unique I believe :)
4. Unlike other tools, we also provide PR guide, templates, Angles & access to the community.
The idea behind Jona is to provide everything that is necessary for a founder to execute PR campaigns, at a price that is affordable.
Happy to hear your thoughts on how we can improve Jona!
@jitsalunke Great! I think these benefits of your product are quite enough for me to be ensured that Jona is one of the best( if not the best haha) on the market. Thanks for your thorough reply. Good luck!
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