If you make stuff, you can probably identify with @sachagreif here:
"What scares everyone is releasing something and nobody buys it."
After I wrote devmarketing.xyz a lot of non-engineers contacted me and asked if I could re-write the book for them. So I did!
It's designed to help product people (like you) launch more confidently.
There's a 20% off launch sale on now (until Feb 13th).
(BTW - here are some reader reviews)
I've just finished reading this book - it is excellent. Justin breaks down what you need to do and how. It's absolutely perfect to learn the majority of what's required when marketing your products.
I absolutely loved Marketing for Developers. Justin does a great job of walking the line between explaining marketing basics and helping you actually implement the strategies.
Transistor