Former Marketing Director (now consultant for) more than a dozen different restaurants from quick service to casual to fine dining... while these seems cool from a customer standpoint, I want to lay out a few concerns that I see and why I would probably never pursue this for use by our dine-in customers: (1) The cost for food photography. If provided for free -- as some companies do -- then I'm OK with that; it's a tough sell for me to spend thousands on food styling to get proper photos for this specific use when I can just parade a server around the floor with a popular dish or dessert that everyone can see and smell. A secondary problem with this: menu items and recipes change. Maybe food costs change, or we bring in a new chef, or the presentation changes, etc. I've spent thousands on food photography before only to have to relegate more than half of it to my archive folder because a new chef tweaked the menu four months later. (2) Am I to provide my own tablets? If so, hard pass. But tablets *are* provided, then I need insurance on them and extras in the event that they break or people walk off with them. [I have tested using tablets before..this happens. Frequently.] A secondary problem with tablets: they are heavy and can be difficult for hosts or servers to lug around. ========== The above issues aren't huge, but are concerns. However, this is what would lead me to pass on this as an option for our diners, to be honest: What I, and other restaurateurs, have found after testing these types of "wow" factor, customer service tech products: they slow down table service as people love to play with them...a slower table turnover equals fewer covers, which equals less revenue. Don't get me wrong, I want check averages to go up and this would do it, but it comes at expense of fewer people served, which isn't something I'm interested in. ========== The BEST use of this from a restaurant's standpoint (OK, well, *my* restaurants' standpoint)? In addition to carry out menus (take all the time you want at home or in your office to play with this), I'd look at implementing it in catering, banquets, room service and group sales menus. That's far, far more interesting to me.

All that's missing is... Smellovision™!

Now this is promising! Solving a real world problem.

Just saw this on Twitter. Looks amazing. Wonder if they'll ever add animations of food pieces assembling and disassembling.

I want this, right now!!!

Is this "food for eyes (thought)" for poor people? :-)

Looks awesome, only problem is I hope the food matched the high res scanned model food. Otherwise could lead to disappointment. "Excuse me, waiter, this doesn't look like the model..."

Kabaq was around for years I believe, even the models and video look exactly the same, and ARKit doesn't change much it seems. Foodspotting did solve the real problem at a time(a visual guide to good food), before the OpenTable acquired it Some other companies/IOS Apps are addressing this problem today: Menusnap (https://www.menusnap.com) Yummi app (https://www.yummi.me/) Winendine (https://www.winendine.com/) Dyshapp and many others The bigger issue with this product is that each dish is an expensive 3d model to create, it's not just a photography, and it's definitely not free. It provides little value over the regular picture of a video, at least right now. While it's a decent showcase of the AR technology and promotes the Kabaq IP, and it's an interactive presentation - I don't clearly see what problem it is solving and why would restaurants be willing to pay $$$ for the model of every dish. Moreover, I don't see users staring at each model instead of the regular video for example. But you never know... :)

Great idea! Too bad the name SeeFood is already taken? :)

Interesting... technically. But beside of that, what the point of VR here? Exactly the same thing, with a plate which can turn, but without VR would be exactly the same no?

An amazing product. I think this has potential to be something restaurants and food companies will use

Ah...so, menu pictures. Pretty sure this has existed as long as restaurants and cameras have existed.

Japan has already solved that problem decades ago. https://www.tofugu.com/japan/sam...

No business value for the customers or users, if anything, it's worth than just a video and much more expensive.

Pros:

cool demo

Cons:

its an old tech that doesn't solve any real problem and was around for years and has little to do with ARKIt.

This is Gerat!!

Great product to know if your meal will look appetizing!

wow.love me some food

I want this on UberEats and/or Grubhub. Maybe I can just swipe right on that burger?! ;)

"Augmented Reality Food" Would 3D views of your food at the table help conversion rate?

How does the owner scan the food?