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Mike

Brainiac — Database of 150 cognitive biases that control our decisions

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Brainiac is a database of 150 cognitive biases, principles & models.
Every single bias includes a sketch, description, possible applications and more

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Mike
Maker
Hey Everyone! I'm Michal, and this is Brainiac. I've got into marketing because it was closely connected to psychology, For the last 6 months I've been developing a paid new newsletter, showcasing viral marketing case studies, where I showed the strategies, tools and psychology behind every virality. People really loved the psychology part, that's how I got inspired and created this list. Every single bias includes: - a sketch, - short description, - long description, - possible application ~3 - real life examples - category - impact (1-5) - action (most influential/ implement today). PROMO CODE for 20% off for the next 3 days is "phphph" I hope you'll find it useful! Michal
Mike
Maker
@michal_kankowski @prajwal_suhas_p1 at the checkout there should be a "discount code" option - just added this field. Forgot about it erlier
Mike
Maker
@michal_kankowski @vladojsem After collecting all of those biases, I've found much more aware of my own and other people actions - which is bonkers! I went to a party and could see the patterns everywhere. It was both sad and satisfying at the same time. Sad, because I realised something very crucial about humans - that we're all both exactatly the same and different at the same time. Anyway... that's the theme for another talk
Nat Lev
@michal_kankowski missed the 3 day promo, any chance I can get seconds? Pretty please? Product looks awesome!
Ryan Hoover
I'm into this stuff. My favorite page on Wikipedia: List of cognitive biases
Mike
Maker
@rrhoover Oh shit, it's you! Anyway, ye, I have this page bookmarked for a year or 2 now. This is also another bible from this topic: https://busterbenson.com/piles/c... And thank you for the Hooked, book! This one had a great influence on me as well
Alexander Fournier
Witam Michal, i really like the idea behind this plattform. The psychological effects are unknown to many marketers and i hope there will be more in the future. Tell me how do you rate the impact?
Mike
Maker
@fresh_food Witam Alex! I rate the impact using my own personal opinion. Some bias/effect have a different influence on user. e.g. Von Restorff Effect (Things that stand out are more memorable- used by dollar shave club, old spice etc) has a much better impact than Visual hierarchy (The principle of arranging elements to show their order of importance)
Chris Dancy
Without looking I KNEW this was going to be in Airtable
Mike
Maker
@chrisdancy1 yea... airtable has become quite popular recently
Waqar Khan
Unreachable website
Mike
Maker
@waqarkh4n Have checked several times now, and seems everything works. Could you email me at salut@kickstartsidehustle.com
Mike
Maker
@waqarkh4n I might change to a lighter server, but it will take a 2~ months or so
BrainyTab
I liked it but I might be biased :) If you'll allow a shameless plug, I built BrainyTab, a browser extension that explains a Cognitive Bias, Mental Model or Dark Pattern every time you open a new tab to help improve your decision-making process.
Mike
Maker
@getbrainytab I love this extension! - but I might be biased xD added to my browser
BrainyTab
@michal_kankowski such a fantastic topic. best of luck with Brainiac. Happy to help if I can; let me know.
Nabeel Khan
This looks super cool @michal_kankowski
Bogdan Ionita
This is so cool, Mike!
Russell Brooksbank
Looks great, have been looking to use something like this.
Mike
Maker
@russell_brooksbank Ye, I was in a similar situation. Every book showed 3-25 biases at max, and usually most of them were the same. This is my little guide now
Nick DiBucci
This site just keeps getting better!
Daryll Wong
Great product for entrepreneurs to take a look and view on their free time. Might get inspirations from this :) Great exposure, didn't know many of such biases.
Mike
Maker
@daryllman Thanks! Hope many find it useful
William M. Ballance
@will_allred given our background building psych-tech, I think you'll enjoy this.
David Antila
When will the content be live?
Mike
Maker
@davidantila1 It is live. In the first email you receive your access to all content
Gabija Visockyte
Looks really cool!
Evelyn Ju
really interesting idea!
Mike
Maker
Thank you! Love your nick xD @eeeeej
Michael Holz
This has already proven its value to me. Great job.
Marco Gurnari
Wow, amazing product. It's like Cialdini's books with super powers
Mike
Maker
@marcogurnari That's what I was aiming for! Thanks!
Saumeen Damico
Beautiful
Jon Kim
Huge fan of what you guys are doing
Narek Vardanyan
@michal_kankowski always wanted to put something like this, so you saved a lot of my time... looks cool :)
Mike
Maker
@michal_kankowski @narek_vardanyan That was my goal - at first I wanted to do it for myself. If it serves other as well, I'm happy!