Kraftful is a ChatGPT-like assistant that helps product teams quickly act on volumes of user feedback from many sources to delight users. Chat with the data to uncover product insights and save hundreds of hours of tedious review.
Hey Product Hunt!
First, shoutout to our YC partner @mwseibel for hunting Kraftful and all his support 🙏🏻
Having led product teams at companies big and teensy, I’m excited to finally have a solution for involving masses of users in the development process to make something people love 🥰
With our ChatGPT-like assistant, you can summarize feedback and analyze it through a quick conversation to sniff out what previously could only be done with hours of tedious review.
This is not your mother’s AI summarization tool. We’re building a solution for product teams to help you connect with users in new ways. Today’s launch is the first step toward that vision.
After being in the start-up trenches for a while, it’s been incredible to see our early product being used by thousands of product builders in the past weeks from companies like Google, Microsoft, Meta, Netflix, Canva, Dropbox, Atlassian, LinkedIn, Oracle, Kayak, Volvo, Johnson & Johnson, the National Art Gallery, London Underground, 7-Eleven 🔥🔥🔥
To try it out:
✅ Connect a source (e.g. iOS/Android app store reviews, Zendesk, Intercom, Front) or paste user interview notes, call transcripts, or some other relevant text
👀 Check out the instant summaries of frequent feature requests, common complaints, most loved app features, and lists of mentioned competitors
💡 Ask follow-up questions to uncover insights like “what do users say about X feature” or “how do users currently complete this task”
💪 Use these insights to build or refine your product roadmap
Can’t wait to hear what you think! As you can tell, user feedback is my jam 🙏🏻
@yanaw This seems awesome! I'm sure you're working on this, but integrations so that transcripts / notes can be automatically sent to Kraftful for summarization would make this even more ideal
Thanks @daniel_baum! It's on our roadmap, but we have a long list of requested integrations, so really appreciate this feedback to help us prioritize. Which tools in particular would you like to sync?
@daniel_baum@yanaw Salesforce, Salesforce Communities, Qualtrics, unstructured email feedback submissions - both internal and possibly external, Aha, G2 Reviews. I'm with a larger enterprise company currently, and would need those integrations in order to be useful at our scale. Thanks and congratulations on the launch!
@asaskevich Thank you, will love to hear your feedback! Years of product management (and many hours working to track and summarize user feedback) inspired the need for a tool like this. We built the first MVP of this in 2021, but back then it was part of a broader analytics solution. At some point, we realized that this part of our product got much more demand, so we pivoted to building it out as a standalone solution.
I love this category of products that focus on building the insights for product teams—teams invest a lot on discovery and research but lack the sources or bandwidth to gain meaningful insights from the research data. So, is Kraftful ready for products in any domain, for example climate and energy, forests, or connected buildings? Just curious to know the scope of insights if at all it is restricted to begin with.
Thanks @vingar! Yes, the great thing about GPT technology is that it picks up on very different type of vocabulary, so as long as we support your source of data, it's ready. If not, we do have a long list of requested sources that we're constantly adding to the product.
@yanaw Great.
PS: I like the clarity and structure in the URL of your comment that I clicked directly from my email. It reads as: https://www.producthunt.com/post...
Congratulations on the launch! It is such a fantastic idea! Keeping on top of product feedback is a lot of work and Kraftul makes it so easy. I love its simplicity and thoughtful design!
This is awesome, congrats y'all! Love how focused this is on solving a problem for a specific audience. Exciting to think about all the ways Kraftful can grow to unlock all kinds of super powers for product teams!
Curious if there were any insights that came out of early testing that you thought were particularly insightful or interesting? Have you been able to dogfood much yet?
@nleach Thanks Nicky! Yes! I use it on call transcripts to learn what features we need to focus on. For example, the integrations we currently support were the most frequently requested in calls and we have a backlog prioritized based on customer calls too.
One early insight I had from using it on other apps is that analyzing qualitative feedback with GPT can uncover lots of issues that may have been missed by traditional analytics.
To give one example, I discovered that dating apps tend to get complaints from racial and ethnic minorities getting less good matches. Since they are minorities, their usage patterns were likely lost when the product teams studied analytics to try to optimize the product. But an analysis of qualitative feedback can pick up on those sort of issues to help mitigate them from happening in the future.
@yanawhttps://medium.com/@euijeung_cha...
I posted a (very) short review of your product on my blog, if you want to come and check it out! Let me know if I missed anything!
@softlabbd Not yet, but please email us at feedback @ kraftful.com so we can add those and whatever else you need to our roadmap (Amazon is already there).
Kraftful