The title here was confusing... only once I clicked through did I discover that "Layers [is] the most user friendly site builder for WordPress".

The number one request we get from Layers users is the ability to do more. More customizability, more colors, more control. When we set about building Layers we wanted to focus on the most important needs of a website and then work our way up from there. Our number one focus was to avoid throwing the kitchen sink at you. The strategy has worked well, with tons of great sites being built, but as people have conquered the logic of page building so they have reached a point where more control is needed. Layers Pro bridges the gap between a solid site and being really creative.