@benokur I couldn't agree more. They could probably add QR codes as a work around, but they'd have to give up all that real-estate on such beautiful cards.

@benokur yeah won't bother with these given how it seems everyone I know and deal with uses iPhones. But they look great - that counts for something.

@eytanbuchman As far as I remember NFC has basic three modes: discovery (i.e. tap your phone against a Moo card), card emulation (i.e. Apple Pay or Google Wallet), and peer-to-peer, which would support the behavior you're describing. Google used to have an app called Bump, but they shut it down sometime last year. I'm sure there are many more for Android and Windows phones. That said, I tried tapping phones to exchange info many times at NFC conferences and it was always a little clunky and awkward ;)

@everywheresean Printed, encoded and shipped in USA (and UK).

@madebyildi as with most things Apple, the answer is mystery and rumour. See @kelseymwhelan explanation above. Apple's current NFC tech acts like a card emulator (like an NFC card) that can be tapped to a reader, it cannot discover or read NFC cards as most Android, Microsoft and even Blackberry phones can. We're working on parallel solutions for iPhone (sms short text for example ) - but even without that these still work as beautiful premium business cards... what MOO has perfected... just without the magic of tap actions for iPhones... yet. If one hands out a few cards a year it can work as both – a magically, conversation started for Android folks... a beautiful piece of print for iPhone users. Apple tends to release a solution once they figure out how to make money and when it fulfills a user need. We feel like we're introducing a platform that illustrates real, engaging uses beyond just advertising and marketing... and Apple will come over to team NFC in the future. Our view is we need to continue to innovate in this space - learn and iterate... and we hope we can convince people to join us in that exploration!

@chadjennings just to clarify... so the problem is in the actual NFC inside the iPhones and not the limitations Apple has put on it? In other words it's not as easy as Apple simply unlocking NFC via future software update? Or is it a mystery to you guys as well - meaning you're not sure if we'll have to wait for new iPhone models with new NFC tech versus just hoping that Apple opens NFC up to everyone? Thanks for the clarifications btw, and congrats on the new product launch - the cards are super sexy and the use cases open up so many cool opportunities!

@madebyildi thanks! yeah, the general consensus (though could be wrong) is that it is a hardware limitation in iPhone, so would require hardware upgrade not just a software release unfortunately. MOO as launch partner for iPhone 7 anyone? ;-)

@chadjennings @madebyildi Yeah to chip in here with a bit of extra info, there's a very good Stack Overflow article on this subject, and it goes into the specifics found by a teardown, so I think it's a pretty solid take on what is and isn't possible with the current generation of hardware. http://stackoverflow.com/questio...