Littledata
p/little-data
Award-winning Google Analytics toolbox for Ecommerce sites
Chris Messina
Littledata — Ecommerce data platform for modern DTC brands
Featured
27
Send complete ecommerce data your Google Analytics 4 properties.

Littledata's smart tech uses a combination of server-side and client-side tracking to capture the entire customer journey.Track in parallel with Universal Analytics for complete sales data.
Replies
Edward Upton
Thanks @chrismessina for hunting us! I founded Littledata 7 years ago to make it ridiculously easy for DTC brands to get complete data about their customer journey, linking together sales, marketing and customer data to generate insights and accelerate growth. We now have 1,400 brands using our no-code solution to capture and stream event data to power their reporting and marketing. This year Littledata's product is helping brands make the transition to GA4 as smoothly as possible, as well as open up new analysis possibilities with BigQuery. Follow us for updates on Littledata's next moves: more data destinations, more support for headless / custom storefronts on Shopify & BigCommerce, and more support for your favourite marketing tools. Try out Littledata on your store today!
Blake Wisz
Friends— we also launched FREE courses on GA4 and other ecommerce insights in our app as well as Youtube:
Blake Wisz
Send complete Shopify data to your Google Analytics 4 properties Littledata's smart tech uses a combination of server-side and client-side tracking to capture the entire customer journey. —Works automatically with GA4 —Track in parallel with Universal Analytics —Complete sales data, including refunds and repeat purchases —Accurate marketing attribution —Compatible with headless setups and multi-country stores
Blake Wisz
What a great launch yesterday—thank you to everyone who showed up and shared! We are continuing to build a data community together. Stay tuned because next week we drop, The Ultimate Guide to Understanding Subscriptions!
Blake Wisz
We have another launch! This time its the, Ultimate DTC Guide to Subscription Analytics: https://www.littledata.io/app/su... Every decision for your ecommerce store should be backed by data, and your subscription offerings are no exception. Download The Ultimate DTC Guide to Subscription Analytics and learn how to: --Track subscriptions with precision and accuracy --Scale your business with the top subscription metrics --Find the tools you need to succeed
Blake Wisz
Thank you for all the upvotes and engagement last week; please help us continue to spread the word by leaving a review on our page here, https://www.producthunt.com/prod... or on G2: https://www.g2.com/products/litt...
Blake Wisz
🎉 Hey! Due to the amazing responses on Product Hunt we recently launched a Google Analytics 4 Glossary where you can find updated terms, insights, and informative courses: https://blog.littledata.io/2022/...
Blake Wisz
Need to learn more about what is happening with Google Analytics? We've got the rundown for you on GA4: https://blog.littledata.io/2022/...
Fernando Ideses
Keep going with your good job LittleData!
Blake Wisz
@ferideses thank you, Fernando for the support. Let's connect soon!
Shannon O'Boyle
Congrats! Little data is a brilliant platform and even more so team! They are my go to resource for all the hard subscription attribution questions!
Blake Wisz
@shannon_oboyle you got that right. If you’re wondering why your Shopify data doesn’t match what you see in UA or GA4, you’re not alone. We are here to help. Thanks so much, Shannon—we love that Smartrr integrated with Littledata as well so merchants can see what is happening all the way from first touch through to the check out—including mighty subscriptions!
Ari Messer
Grateful for the feature. As the co-founder of Littledata, it's been my pleasure to work with such amazing customers (the best DTC brands in the world) and such a talented team (the best analytics experts). Yes, we have the best tech, but we wouldn't have made it this far without such amazing people. The sky's the limit!
Kiki Lashley
Congrats Littledata!!! An amazing platform that makes data less intimidating.
Blake Wisz
@kiki_lashley that is what we love to here. 💪🏼
Greg Oprendek
Hey all, thanks so much for the support! I manage content at Littledata and can say that the year I've spent here helping so many Shopify brands scale and accomplish their goals through accurate data has been a joy. We're always publishing helpful content on our blog and sharing tips for how to get better data in our newsletters—definitely recommend signing up if you want to stay up to date on all things ecommerce analytics! https://www.littledata.io/app/em... https://blog.littledata.io/
Bianca Dihoiu
This is absolutely amazing! Thank you all for the support. I’m Bianca, currently Head of Customer Success at Littledata having a team of experts assisting customers at every step. I’ve been part of this team since the early beginning 5 years ago. We’re all about getting inspired by data and making informed decisions. Our apps help DTC brands get quality data on user journey, sales and marketing efforts performance. Just send us an email and we’ll get you up to speed - https://www.littledata.io/contac...
Jaz Field
Hey Jaz Here.. Littledata’s Marketing intern. Since joining the team, Littledata has given me the opportunity to work on projects that have a real impact on the company. It's been really gratifying to see the results of my work and know that I'm contributing to the success of Littledata. I've only been working at Littledata for a short while, but in that time I've been treated more like a full-time employee than an intern. Everyone here is so supportive and willing to help, and I really feel like part of the Littledata family. I am always encouraged to share my ideas and work on them with others. This culture of collaboration has helped me to feel at home from day one, and I am truly thankful for it. As a remote-first company, semi-annual offsites play a crucial role in maintaining our team culture & collaborative spirit! Take a look inside our Spring 2022 offsite in Athens, Greece, and learn how our team works remotely, together  https://bit.ly/39JW5VB PS We're #hiring!
Gabriel Bira
Happy to become prey on Product Hunt <3 I joined Littledata as a full stack developer 6 years ago and I am currently the technical architect. Processing & enriching ~500 events / second (& rapidly growing) in many different ways is an amazing engineering challenge. All departments are very cool, though! Hit us up https://www.littledata.io/about/...
Blake Wisz
@gabriel_bira —prey! Love that. Thanks for all your efforts behind the scenes to help build Littledata into what it is today—we are just getting started. 🎉
Gabrielle Daum
Hi all, thanks for sharing the excitement with us! 🎉 I joined Littledata as an intern a little over a year and a half ago, and my journey has been nothing short of amazing! It’s been incredible to learn from such creative minds and alongside top-notch DTC brands. Check out some of our ebooks to learn more about how Littledata helps DTC merchants grow: https://www.littledata.io/app/eb...
Tom Cox
Really impressed with the Shopify GA4 codeless setup. Great support from the Littledata team.
Blake Wisz
@tom_swanky we so appreciate you and the team! Let's continue to help DTC brands crush it together.
Ari Messer
@tom_swanky Thank you! We're working on a bunch of new resources to help brands understand how to use the data in GA4 as well. First ones here https://www.youtube.com/playlist...
Rareș Ionescu
Thanks for putting Littledata under the spotlight! Rares here - product manager for the data pipeline team. Littledata processes over 35 million data points a day to ensure accurate and complete enhanced ecommerce data for Shopify and BigCommerce. We help DTC brands to get more actionable insights whether they are running a subscription model or not, calculate LTV and hyper target audiences. Lots of new and exciting stuff is coming! Let's get in touch! https://www.littledata.io/contac...
Natty G
Hey All! Thanks so much for this, it's super exciting! I've been with Littledata for over 4 years and I'm the Product Researcher here. It's been an exciting journey to see the ecommerce landscape change so much in the last few years years. I've been having amazing conversations with DTC brands and based on that feedback, I've spearheaded the effort to get brands set up correctly with GA4 reports. Make sure to check out all of our courses on Youtube : https://www.youtube.com/playlist... We're always innovating here so stay tuned for more exciting updates to come!