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Hiten Shah

LinkedIn Organic by Demand Curve - How to acquire customers through organic LinkedIn content.

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Learn to build a steady stream of leads for your B2B startup—by posting on LinkedIn. We interviewed top LinkedIn audience builders and former LinkedIn employees to create reliable process.

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Julian Shapiro
Maker
Hey Product Hunt 👋 Julian here. We made an interesting discovery for B2B marketing: Compared to other growth channels, there are outsized returns if you focus on growing your personal audience on LinkedIn. Why? There’s not a lot of quality content on LinkedIn. At least compared to Twitter and YouTube. So if you create content that's decent, it's not hard to stand out. And LinkedIn will distribute good posts far and wide—far beyond your personal connections. Big also boosts to be had. We interviewed top LinkedIn audience builders and LinkedIn employees to create a thoughtful (and free) playbook to grow your B2B startup via LinkedIn. You’ll learn to: 1. Build an audience 2. Post engaging content 3. Capture leads off-platform 4. Optimize your profile Feel free to let us know what other growth topics you'd like DemandCurve.com to write playbooks on🙂
Michael Sieb
@shapiro Great work! 😊 What about an HN playbook?
Julian Shapiro
Maker
@shapiro @michael_sieb that's a great one. i had not thought of that. i just added to my list
Fernando Nikolic (mindfold.co)
Loving this, @shapiro - I’ve followed the steps to a tee. This playbook is a subtle and intelligent approach to leveraging a platform where the majority of its users are anything but.
Julian Shapiro
Maker
@shapiro @fernikolic1 thank you, sir. means a lot—and so glad to hear
Nico Cerdeira
Amazing @shapiro! Keep up posting these playbooks ;)
Petr Němec
interesting. Good job.
Julian Shapiro
Maker
@petr_nemec ty, petr!
Fabian Maume
Interesting. I would be curious to know, which contact request templates you tried to have lower conversion than no message. Have you experimented with hastags? Have you experimented with engagement pod?
dosney
High quality, no fluff content! like almost all output from @shapiro
Julian Shapiro
Maker
@shapiro @dosney 🤾‍♂️ 🥅
John Wade
@shapiro Darn..been using trello for years. Happy to change though, and I thought I had tried many alternatives. Which other tools do you prefer? Happy to consider switching if materially better. also great work with Demand Curve!
Julian Shapiro
Maker
@shapiro @john_wade haha. i love notion these days
Aazar Ali Shad
Read it and loved it! @shapiro is a king of growth marketers.
Julian Shapiro
Maker
@shapiro @aazar_ali_shad you're too good to me!
Marco Gurnari
It seems an amazing collection.. Compliments for all your tips @shapiro 🙂
Julian Shapiro
Maker
@shapiro @marcogurnari appreciate it, marco
Ishwar Jha
I briefly glanced it and saved it for weekend reading and planning actions based on your advises.
Victor Vatus
love it! but are we doing blog posts on PH now?
Bryce McKernan
@shapiro will definitely check this out. Thanks for the tools and tips!