"The industry's challenge—or opportunity—is getting people to commit for life," said Andy Mooney, Fender's chief executive officer. "A pretty big milestone for someone adopting any form of instrument is getting them through the first song." We get you to that first song in less than 5 minutes. Then we can step function learning chord fingerings one by one and that's just the beginning on how we can help. Source: http://www.bloomberg.com/news/ar...