Event-based automated marketing emails from Mailchimp is here. Interested to see how it stacks up in the space.

Surprised this didn't get more votes. Really slick looking platform. Marketing automation is so clunky usually but knowing mailchimp, this will be really slick and simple..and affordable. Excited to play around with it.

I'm really excited about this. It may lack the automation features of Marketo, Hubspot, InfusionSoft, etc, etc, etc. but I can guarantee that the emails are going to look and perform way better once they hit the user email client. Trying to make templates that non-technical users can edit while keeping them looking good across multiple email client types is very trying with the online editors of anyone other than MailChimp and CampaignMonitor.