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MailChimp Snap — Send simple, photo-based email campaigns from your phone.
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This is so great! Creating newsletter content—even the process of inputting text into the text editor—can be very time consuming. I love how this simplifies the process.
I love that they've taken an experience that has tremendous "desktop baggage" and simplified it for mobile. Such a difficult thing to do. Well done.
Reminds me of Glyder (http://www.betakit.com/opentable...) which no longer exists, but the idea was solid. One-click content creation can be applied in lots of markets outside of just photo sharing.
@benchestnut thanks for making “email" an exciting space to build in Ben. our first company ran off MailChimp and we have a few in our portfolio doing the same.
the new app reminds me of a workflow we've been thinking about a lot lately, specifically helping small businesses communicate w. their customers in a more elegant manner. Snap looks like a great use case for this, esp. for restaurants. :)
@daveambrose Glad to be of service. If your portfolio companies have feedback for us, or have thoughts on building on top of our platform (7M users managing 3B emails, sending 10B messages per month) get in touch.
Really love the simplicity of this product. Absolutely no reason not to stick to a email marketing schedule with this tool!
@benchestnut how do you balance the "off-the-cuff" nature of mobile sharing with the need for meaningful, well thought-out messages that don't spam your mailing list?
@jscheel I think that's a really good point. The app is for those times when you have something to share–like an update about new merch that your customers would love–but it lets you say it in a way that's become more natural these days: picture-plus-caption. Maybe it helps that it allows you to segment your list and target only the people who'd find it relevant. No matter what, we've always said "don't send until you've got something useful to say" and it still applies here.
CryptoPoops