Sloane Kelley, Senior Director of Content for the PGA Tour's digital team joined me on Makers of Sport to discuss how The Tour is using virtual reality, analytics and social to enhance the fan experience of the game of golf. We also touch on how they promote social even in environments where cell phones aren't allowed (i.e. The Masters) and discuss how the PGA Tour was the first professional sports league with a responsive website and a VR app much to the dismay of the stereotypes of the game.