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Manna Cooking — Recipes, customization & groceries – all in one app
Manna is about making food easier, no matter your desire, lifestyle or dietary needs. Swipe on recipes to discover your next meal. Swap out recipes ingredient to meet your needs. Shop for groceries with just one click.
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@arunpariyar that's the beauty of it! you can use the app for whatever suits your needs. personally, i add at least 2x the garlic to almost every recipe :)
Cool app! Any plan for android?
Some feedback: saw the stats that 80% of American shoppers use recipes as their starting point for online grocery shopping. I think there is also a purchase pattern when you make groceries for the week to pick up accurate ingredients for a recipe you have in mind, then for the rest buying stuff more "randomly" based on the day's good deal, the seasonality of fresh ingredients... Would be very helpful also to have a feature then such as "what can I do with what I have bought".
Note I have been using a recipe app for 5 years now (even paying subscription) and that's a feature I really miss, always stuck in the middle of the week asking myself what I can cook for the kids tonight...
@guillaume_mathieu1 Definitely plans for Android and web later this year. And love where your head is at with the leftover ingredients. We have designs for a pantry feature that would do exactly what you're suggesting and could even over time recommend recipes that would maximize your leftover ingredients. Great to hear that's something you'd enjoy! Any other feedback you have keep it coming
Wow! Being able to add the ingredients directly to an Amazon cart and have them delivered to your door is very cool. Meal prep kits have exploded in popularity during the pandemic, but they're rather wasteful. Streamlining finding a recipe, making alterations, ordering the products, and cooking with them upon arrival, all from one app, seems like a great alternative. Kudos!
@matthew_ritchie Thanks a lot Matthew! Spot on assessment too. In meetings I often explain it like having a meal kit where you pick exactly what you want and nothing else
@josh_abady Cool! I don't believe we have Amazon Fresh in Canada (I think you can only non-perishable items), but I think that integration is really cool. I imagine being able to integrate with other grocery stores that offer online ordering and deliveries could open up the doors for you business wise, too. Congrats again on the launch!
@matthew_ritchie Is there a grocer in Canada that would be ideal from your perspective/do you already order online from one? I used to live in Montreal and I want to make sure we approach that market soon
@josh_abady I personally don't because there's one a block from my house and they don't even have BOPIS. I think it's still a bit of a mess out here though. I know Walmart Canada has the whole process pretty nailed down. And speaking of Montreal, the province of Quebec seems a lot more advanced than others provinces when it comes to the apps they partner with—for instance, a lot of them partner with those apps that aim to eliminate food waste, but I haven't seen similar adoption in Ontario. I think Metro, IGA, and Walmart could be good options. Loblaws and Sobeys are the other big chains, of course, and own the majority of the smaller chains.
@matthew_ritchie Super helpful context thank you. Also I noticed that too! I was in Montreal in 2017 and the tech integrations were already getting popular
I definitely will use this! Frequently, I'm looking for food recipes and variability the same, and this can be useful. Congratulation on the launch.
Awesome product, I'll definitely try this out. Does Manna have collaborative functionality? My partner and I like to share recipes and cook together, and it would be useful to add things to a shared board or something, especially when it comes to ordering ingredients. Otherwise we might order the same thing twice.
Second question, does Manna draw in recipes from other sources online, or just ones added directly through the app?
Love this though, congrats on the launch!
@frontlyapp Hey Patrick! We've discussed a lot internally what to work on in the realm of collaboration and sharing. We've had ideas like re-heats (aka retweets for recipes) and side by side videos.
I love the idea of collaborative cookbooks! Great suggestion, will definitely run that by the team.
To answer your second question, you can absolutely pull recipes from the web! Hit the "+" button and click add from URL then just copy and paste the recipe URL and it'll pull in. It works on 35 or so top websites, and once you pull recipes in you can customize them however you want and save your preferred version. If there's a site you like and it doesn't work let me know and we can look into adding it! Each site is custom
@frontlyapp Hi Patrick! Excited to have you try the app.
We're still building out the sharing/social features (we plan to make it collaborative for exactly the reason you posted). Right now, the best thing to do is share the recipe in the open world Discover feed or share the recipe link directly with your partner. More on this soon.
Secondly, we source recipes from a variety of places to make sure that we have diverse, vetted, quality recipes on the platform. Our recipes come from Manna users, top publishers, chefs and partners.
Manna is about making food easier, no matter your desire, lifestyle or dietary needs. We're on a mission to change the way people discover, cook and shop for food. Our goal is to connect people with recipes, community and convenience.
The Problem: Recipes online are as ubiquitous as they are broken. There's 2 crucial points of disconnection: going from seeing dishes on social media to actual recipe URLs, and from finding recipes to shopping for the ingredients.
In the current landscape, if I'm scrolling through Instagram, or Pinterest I often find recipe content that looks delicious. But the recipe isn't actually attached to the content. There's a link to another link to a website, and from there the expectation is that I print it out. On top of that, I some food allergies and there's no way for me to modify the recipe to my needs.
An even bigger pain point is shopping for ingredients from recipes. Statistics show that over 80% of American shoppers use recipes as their starting point for online grocery shopping (Source: Chicory). But in the current landscape, I have to manually go through and select each ingredient and quantity one at a time, which is tedious and creates massive drop off.
Manna Is The Solution: We're the first platform to solve the missing links in a user’s food journey. We take people through the entire lifecycle of food: from search and discovery, to shopping and cooking, to customizing and sharing.
The fundamental goal of Manna is to streamline the entire food experience into one platform. People can use our one app instead of five to: Discover (Yummly) Organize (BigOven), Meal Plan (Mealime), Share (Instagram) and Shop.
With Manna, creators can attach recipes directly to the videos/photos they create. Home cooks can save those recipes easily, customize them to their needs and automatically shop for ingredients.
On Manna, any recipe is instantly shoppable. Doesn't matter whether the recipe came from Bobby Flay or Bobby in Iowa, just click the grocery cart and we handle the rest.
@rachel_abady This is an incredibly creative idea! It is a one-stop shop for your entire food experience. Kudos to the team !
@rachel_abady I don't think the disconnect you pointed out actually exists, For example Yummly does meal planning + ingredient checkout (with 3 more big groceries than you support).
Looks nice and easy to use. Regarding the "swap" feature, does the App recommend alternative ingredients to use if you don't have a particular one or does the user need to type what to swap with? Looking forward to exploring it!
@pedrobh hey Pedro! right now the swap requires user inputs, but we're looking toward building AI that can offer suggestions for swapping based on your preferences.
Really cool app, ?makers! I remember seeing a PRNews release a few months ago about a launch. Are you re-launching? Can you outline changes since then?
@asglenn hey Andrew! we launched the initial app on the App Store back in November 2021 to build community and proof of concept. that version was primarily a discovery (swipe mode, feed, search) and organization/customization app (cookbooks, folders, swapping out ingredients in recipes).
in March 2022, we launched our shoppable recipes feature. the app automatically adds ingredients in the right quantities of selected recipes to your Amazon Fresh cart. we'e also working on adding new vendors.
this month, we added additional functionality and improved the UX/UI to make the shopping and meal planning experience even smoother. that's why we launched this PH campaign.
let me know if you have other questions!
@rachel_abady Thank you! Very informative response! Now, I'm going to go find what's for dinner on the app!
Oooh I love cooking apps and this one appeals to me, because "Manna is about making food easier" - I'm also lazy, hehe. Thanks for a new app to try, congrats on the launch!
This is a definitely good app. I'd had an idea of something like that, but you were first. Good job. Good luck :)
Nice work guys! I always wondered why no good tools in this space. Looks like you guys are on too something
This looks great! For items not available on Amazon Fresh, are there plans to integrate additional carts (Walmart, Target, local supermarkets)?
@amullins Definitely! Unfortunately the space is pretty new so a lot of those companies don't have grocery APIs yet. But one of our major goals is to make it as accessible as possible for anyone in our community
Blown away by the love, support, and really helpful feedback from everyone! Thank you all so much. We will try and respond to as many comments as possible throughout the day. Keep em coming!
Genuinely amazed and so grateful for everyone's wonderful messages and feedback! Feel free to DM us on @mannacookingapp on Instagram or email us at info@manna-app.com and we'd be happy to keep chatting!
Pretty cool product. Do you guys have any best practices on how to implement this?
@emma_fernandez Hey Emma! A lot of people like to pull recipes from the web and then tweak the ingredients they don't like/can't eat. Beyond that I like to make a folder of recipes I actually want to order so I can easily access them
Hey everyone, I'm the CTO and developer of the manna app and its surrounding architecture.
Floored by everyones support for everything I've been working on for the past few years! Seeing everyone enjoy using it makes all the work worthwhile!
I'm happy to answer any technical questions you have about the app or the tech I used to stand this project up from scratch.
Great idea! Congrats on the launch. Does the "Shop now" feature works in Europe as well?
@ricardoturpin hi Ricardo! right now, the "Shop Now" feature works anywhere that Amazon Fresh delivers.
You have touched upon an urgent problem concerning people and food. I think it will be convenient to select a recipe and get a list of products at the same time, rather than rewriting it from the recipe. How many people worked on such a project? How long did it take you to release a working version of the project?
@motion_designer Hi Elena! It's just the 3 of us full time: myself (CMO), my brother Josh (CEO) and our brilliant friend and coder, Guy (CTO) who built the entire app himself. over the last 3 years, we've been so lucky to work with freelancers and contractors to help build out the app UX/UI, too. it took us 1 year to release a prototype/alpha version for testers and we've been iterating ever since. let me know fi you have other questions!
I have to try this, at first I feel like is not filling a gap, but we'll see!
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