p/marcus-alexander-collectible-footwear
Where Freedom Meets Function
Marcus Thomas
MARCUS ALEXANDER | COLLECTIBLE FOOTWEAR — Where Freedom Meets Function
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Fusing tradition with innovation, Marcus Alexander creates gutsy, sophisticated, tech-infused footwear, positioned at the intersection of sneaker culture, utility, and craftsmanship. Our mission is to give you the freedom to live your whole life in one shoe.
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Marcus Thomas
OUR STORY: Marcus Alexander is a rugged, disruptive, ethical footwear brand created to fill the void in footwear for the global creative class. We aim to improve lives not only by elevating and simplifying daily footwear needs but operating as a responsible party in our community. Through our work, we strive to lead the way for socially conscious businesses. Marcus Alexander is a holistic, forward-thinking company that believes you should create with your heart, be earnest in shaping thoughtful organizations, nurture a close-knit community, and build ethical products. THE PROBLEM: There is a gap in footwear for those demanding (1) aspirational design, (2) all-day comfort and versatility, and (3) the access and convenience afforded by direct-to-consumer sales. In today's fast-paced world everyone's schedule is constantly shifting, and we're all trying to balance work, family, and the needs of everyday life. The footwear industry has yet to provide a footwear solution that provides the comfort of a sneaker, with enough sophistication to suit all your footwear needs. Given the rapid, day-to-day pace of this world, don't you want a shoe that can keep up? OUR SOLUTION: At Marcus Alexander, we've created a paradigm-shifting footwear category that fundamentally challenges current industry constructs. Existing industry offerings are limited by fragmented purposes and lack dual functionality, but our mission is to give you the freedom to live your whole life in just one shoe. Fusing tradition with innovation, Marcus Alexander creates gutsy, sophisticated, tech-infused footwear, positioned at the intersection of sneaker culture, utility, and craftsmanship. Through our direct-to-consumer sales model, we aim to simplify your daily footwear needs, by providing collectible styles at neo-luxury price points. FEATURES: Heel and forefront stabilizers add structure, locking the foot in. Soft, flexible and padded collar construction increases comfort. Padded inner sock bootie provides ankle and arch support. Extra-cushioned insole increases internal comfort. Leather footbed and lining provide odor-resistant protection. Ergonomically, deep-contoured last increases comfort and support. Norwegian double-stitch welt minimizes the use of harmful adhesives. Flat, high-contact bottom increases traction. Natural motion flex grooves increase flexibility for all-day comfort. Injection molding of the midsole produces less waste.