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MasterClass — Online classes from the best, incl. Usher & Kevin Spacey
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Shlomo Fellig
Incredibly high caliber "masters" for a launch. What's the elevator pitch to getting an A-list master on board?
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@shlomofellig @aaronirasmussen and I were just starting out and we had been cold email and cold calling instructors and we get a call from a number we didn't recognize. We pick up and the voice goes..."Hi, I'm James Patterson." We were so unsmooth. We answer, "the author?!?!?!" Mr. Patterson goes..."Umm...yea. I saw your note, I'd love to teach." I remember asking Aaron afterwards, "think that was really James Patterson?" It took us a long time to get the first instructors, but they actually want to teach. They usually had someone in their life who taught them a lot and they want to do the same.
@rrhoover your dream has come true... the @usher masterclass is now out. I expect to see the full show when I come to SF next.
@drogier & @aaronirasmussen tell us about what updates have happened since your launch 7 months ago :)
I see that @usher now has his masterclass out - how was it releasing that and what has the reaction been like so far?
Also @kevinspacey too - looks so awesome :) How was the process behind recording this class?
@drogier & @aaronirasmussen What Masterclasses can we expect in the future?!
@bentossell -- we were really caught off guard by how active students are (e.g. they've organized local meetups, uploaded scene work they recorded from classes) -- so we've been building a lot more interactivity. @Usher actually went on @theellenshow to launch his class -- she even asked him to Twerk on TV! He's been amazing. @aaronirasmussen and I have a goal to try to make each class as engaging as a Netflix or HBO show so we got really lucky when House of Cards director Tucker Gates was willing to direct @kevinspacey's class -- they just had lots of chemistry!
@mikeeshattuck a big goal for us to make these affordable so we try to keep it really reasonably priced