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Reach by Maze — Send targeted product research campaigns, faster
Curate your very own database of engaged research participants with Reach; where you can turn lists into segments and automatically capture audience insights as you send campaigns. Think CRM - just for product research.
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Happy Tuesday, Product Hunt Community!
👋 Jo, co-founder of Maze here.
At Maze, our vision is to empower anyone to test and learn rapidly. And to do that, we've worked our hardest to make the research product testing flow as smooth as possible.
But here's the thing—no matter how good we are at optimizing this flow to create research rapidly, if it still takes up to six weeks to find good quality participants, we're failing at living up to our vision.
So, with our drive to optimize research and quicker decision-making, we took a deeper look into how our users were managing their respondents.
Some had nothing at all and had to beg for weeks just for a CSV from their growth team. Others had to negotiate with their marketing teams for three weeks just to send out a campaign. Some had created homemade solutions to their problems that were crafty but not simple. And most worryingly, the uniting factor in all these versions of respondent management was they were missing out on high-quality respondents.
So we decided to build our own solution to help product teams reconnect with their users. And that's how Reach came into the mix. We hope you find it helps streamline your research workflow from start to finish and offers a stronger database of engaged research participants.
We'd love to hear your thoughts so please, give Reach a go and let us know what you think in the comments below 💬
That's simply amazing, can't wait to unlock it for Slite 🤤
Congrats to the whole team!!
I have been looking for a product to run a voice of customer insight community that primarily focuses on product development, this is amazing!
@tomaswilliamsa Amazing! 🙌 Would love to hear how this goes Tomas - keep us updated!
Wow! Thanks ?makers! Do you also plan to offer something like user testing where we can get something usertested by a group of qualified people in the cloud? Will be super helpful.
@angrezi_ Hey Nitesh! Good news - we have a similar offering to this that's already in the Maze platform, it's called the Tester's Panel. Here you can hire testers that meet your custom criteria for your unmoderated product research in Maze. Good for sourcing if you don't have a participant list to work from right away.
@_taylorpalmer Thanks Taylor! We have Romain and the Hervé team to thank for that 💙
The next step for user research! Congrats @widawskij & the team for this amazing new product in Maze 🔥
When we started talking to product teams a year ago, and uncover barriers for testing, it was that sigh we would get constantly when we asked about continuous research.
We took it upon ourselves to productize to that actual operational fatigue around tester management. Today is only the beginning of what's to come from Maze on participant management !
100% confirmed pain point 🔥 And as always the branding collaterals are absolutely 🤩🤩🤩
Just For Today by Fred (Not Freud)