I wrote this course from my direct experience creating, marketing, and launching a fitness iPhone app at http://core15.co. I wanted to document all the mistakes I've made so that others can be fully prepared before investing time and money into new app ideas.
In the course, I cover things like ideation, customer development, landing page experiment, and paid acquisition strategies. While the context is around mobile apps, the content should be useful for all digital products. Can't wait to get some feedback from the community!
@realscottmcleod I think this course would be great for designers. Most of what I talk about here deal with understanding user needs and talking to potential users. The only technical aspect deals with the landing page, which you can easily crate nowadays with a 3rd party tool.
Boombox.io: Embeddable and hosted TestFlight beta sign-up forms