p/ming-zhao
You are unique, your skincare should be too.
Eithiriel DeMerè | Language-Market Fit
PROVEN — Personalized skincare powered by AI, engineered for you
PROVEN customizes a simplified skincare system for men and women that takes the guesswork out of caring for skin. Using our proprietary Skin Genome Project database, combined with expertise from Stanford Dermatology, we engineer your customized skincare.
Replies
Miyanda Nehwati
Congrats! This really sings to my inner skincare nerd :D I have mainly The Ordinary and NIOD products in my regimen and already use many of the Actives in my suggested Proven Cleanser/Moisturiser/Serum which is a positive! The Granactive Retinol sounds interesting at almost Rx grade. Would you consider modifying your formulations to exclude essential oils?
Ming S. Zhao
@jacarandachick Hi Miyanda, thanks for your interest in PROVEN! Yes, our granactive retinoid, which is basically Rx grade retinoid, and other cutting edge ingredients are super exciting and yield great results for our customers. Our new sets of formulations that are coming out starting next monty do not have essential oils, but instead use natural plant extracts only for scent improvement. Thanks for asking and hope we get to take care of your skin!
Matthew Lock
Does Proven offer products for men?
Ming S. Zhao
@matthew_lock Hi Matt, thanks for your question! Absolutely, PROVEN is available for men and women- and for men, one additional factor is based on how you shave, or whether you shave, your products will be tailored for you!
Lisa Q. Fetterman
I use this product every day and it is insanely amazing. I can't believe how well it works. If AI can beat us at Go it can do things for consumer products you couldn't even imagine.
Ming S. Zhao
@lisaqfetterman Thanks so much Lisa for your awesome feedback! It's because of customer like you that we work hard everyday to improve. Thank you for being an early supporter of PROVEN and we are eternally grateful!!
Juan Karmy
This is very interesting! I am thinking of trying it out. Is your product dermatologically approved?
Ken Savage
I like the idea that it’s very customized toward me. Do you offer this as a monthly subscription or is it a one time purchase?
Ming S. Zhao
@kensavage hi Ken thanks for your question! PROVEN is available both as a 8-week subscription at a discount or as a one-time-purchase set. We want to make it easy for you to experience PROVEN and see the results that only customized offerings can provide!
Branden Byers
My wife and I both answered the questions (both with different skin needs) and we both ended up with identical products (confirmed by diff checking our ingredients). Maybe the AI still needs some refinement? Or possibly BS marketing?
Kaloyan Dobrev
I like the concept of the product. The idea that everyone has different needs that needs to be met by a custom solution is spot on. I hope you succeed, because companies like this are the engine of the future.
Ming S. Zhao
@kokiweb Thank you Kaloyan for your comment and absolutely, we are all unique individuals, what our skin needs depends on our inherent disposition from our genetics as well as on our external factors such as the humidity level, UV level, pollution level, use of digital devices and blue light, etc.. So it only makes sense that we should receive differentiated care for our skin, our body's largest organ.
Mr Horipodo a
When I started figuring out my skincare routine, I had difficulty figuring out which products to use. It seemed that my skin was both sensitive and combination and dehydrated at the same time, and the care products were very different in these characteristics. So to finally understand, I ordered a detailed skin analysis. It was a quick procedure after which I was told what care products would be suitable for me, painted all my care in detail, and even advised adding a facial massager https://beautydraft.com. I realize now that it saved me a lot of mistakes in selecting the wrong products.
Celine Hau
Brilliant idea executed, love the packaging and offerings. Bought the cleanser, spf cream and night cream. Unfortunately the night cream seems to give me an allergic reaction (my skin is relatively sensitive but I generally don't have problems even with low end brands), I don't feel like the cleanser actually cleans my skin, and the spf feels a bit too dry. I only use the spf now. Personally I would not order again but I do recommend trying it out because it might work well for you.
Joseph Rex
I rarely comment on producthunt listings but this looks really intriguing and I can't wait to tell my wife about it.
Duarte Martins
what is "digital pollution" and what does it mean to "detoxify and balance" skin?
Vishal Joshi
Wow such a cool idea and so much potential 🚀
Ming S. Zhao
@vishaljoshi Thanks so much Vishal for your support!
Dan Ellis
Curious on the logistics here. I hear a lot of companies talk about personalization as a trend, but it's really more about sophisticated marketing with a survey. Do you really "customize" the formulas to be unique by person? If so, how do you manage the fill process, quality control, stabilization/micro bio testing, etc? If it's not custom, how many SKUs do you have to match?
Ming S. Zhao
@dan_ellis hi Dan, thanks for your sophisticated question! In fact, when I first tried personalized skincare, it was through bespoke, one-to-one products that were made right in front of me, and I had to pay several thousand dollars for the in-person diagnosis, then bespoke products. Our mission was to create products that were approachable by everyone, so we did not want to create products that costs thousands of dollars. So what we do is high levels of customization, where we separate people into more than 20,000 groups, Skin Typologies as we call them, then based which typology you fall into, match you with the right SKUs for you. And we have more than 600 permutations of products which can serve about 75% of the population's skin needs.
Ming S. Zhao
PROVEN was founded by two people frustrated with the skincare industry’s lack of innovation and decades of stagnation. My cofounder Amy Yuan is a computational physicist from Stanford, and when skincare products on the market failed to treat her atopic dermatitis time and time again, she built her own AI-powered database to analyze thousands of scientific studies and millions of consumer reviews to connect the dots between ingredients and how they affect people’s skin. This database turned into what we now call the Skin Genome Project.  The Skin Genome Project encompasses more than 20 million consumer reviews and 4000 scientific papers on skin. It also won MIT’s AI Technology of the year award, beating out 400 other AI companies. Our database is the first time that machine learning technology of this caliber has ever been applied to skincare, and we are so proud of it! My personal rude awakening was when years at an unforgiving private equity job had me looking and feeling old and tired beyond my years. I tried all kinds of expensive skincare products to no avail. I never saw a real difference until I tried products that were tailor made for my skin.  Amy and then I set off to bring personalized, data-powered skincare to everyone. We then partnered with the head of dermatology at Stanford University and UT Austin, and gave birth to PROVEN: personalized, 3-step skincare systems that’re formulated based on more than 47 factors about a person, including their gene expression, environment, external lifestyle and skin concerns. You simply take a free, 3 minute quiz to analyze your skin and get your personal skin recommendations. PROVEN is also clean, non-toxic and made in the USA and for both men and women. To celebrate us launching nation-wide, we wanted to offer the PH community a special code to get 15% off your own first set of PROVEN personalized skincare, please use the code: HUNTED for 15% off. Cheers, Ming and Amy Code: HUNTED for 15% off
Naomi Assaraf 🔥
@proven Ooh! Thanks for the code, Ming and Amy! I've been a user of Proven skincare for a few months now, and I look no more than 25years old! (and for those of you who could never guess, I'm actually in my 40s! 😉) Thanks for such an awesome product that is safe to use! I love it so much! ❤️❤️❤️ GIF just for fun on #TuesdayMorning 👇🏽
Ming S. Zhao
@nassaraf haha, thanks so much Naomi for being an early supporter and for the lovely message and GIF! Really honored to get to care for your skin and can't wait to make PROVEN even better for you!
Ming S. Zhao
As our Product Hunt day is coming to a close, I wanted thank everyone again for your support and for your belief in us! And thank you Nichole who hunted us as well!
Amparo Diaz
I'm your perfect customer. I'm allergic to a lot of things, my skin over reacts and I get red, blotchy problem skin. This is perfect for me, I can't wait to try it! Congrats!
Xepa777
I was surprised to find that my friend's wife has already been using this product for months when I first talked to her about this LOL. Her reviews convinced me to get this for my own fiance :)
Ming S. Zhao
@xepa777 Haha, thanks a lot Xepa! Please thank your friend's wife for us. And let us know what your fiance think too! PROVEN is for both men and women so get some for yourself too, and take advantage of the PH special discount!
Jonas M. B.
Only for U.S. customers?
Ming S. Zhao
@pastelpad For now yes Jonas! Where are you based? We are keeping a list of countries we want to enter next based on customer demand.
Ming S. Zhao
@pastelpad ah ok, we’d love to serve you there soon. Thank you so much for your interest!
Natalia Diacono
very nicee, loved the quiz, I would buy it, but kind of bumped the ZIP code only apply to U.S cities and I believe is because it's currently only shipping over there? :(
Satish Gaire
What exactly is "AI" here? The quiz? That's simple logic statements. Not exactly AI... Now, Here is how you take your product to NEXT level. During or after the quiz, have people get on the camera ( use Google Vision, AWS rekognition to start for now ) you can skip all the silly questions like how does your skin look in photos? This is just tip of the iceberg, there is so many things that you can do to make it "really" AI. Reach out & we can discuss more if you like.
Ming S. Zhao
@satishgaire Thanks for your question Satish! Indeed, the AI that won us MIT's AI Technology of the year award, in which we beat out 400 other AI companies is our Skin Genome Project database, which I detailed in my comment above. Computer vision recognition is unfortunately not at a level where it's able to recognize skin abnormalities - it is only ok for color cosmetics since that's easy to recognize. We know because as part of Y-Combinator and Stanford StartX programs, we've talked with some of the top computer vision experts. we are watching this space though, and once the technology is at a good enough level, we may consider it. Let me know if you have any other questions!
Eithiriel DeMerè | Language-Market Fit
PROVEN is skincare that's tailored to more than 47 factors about you, including your gene expression, environment, lifestyle, and skin concerns. They are doing something that's never been done in the consumer space and in skincare before, by bringing AI award winning technology to create personalized skincare products for individuals, PROVEN is breaking through decades of paradigm in how our skin and body should be cared for, by providing personalized care, and in the process, improving the everyday lives of people using technology.
Ming S. Zhao
@nikkielizdemere Thank you so much Nichole for hunting us and for giving us the opportunity to share PROVEN's story with the PH community! Because we apply technology to improve people's everyday lives, we feel a strong affinity with the PH ethos and community, so is awesome to be here!