Moengage
p/moengage
Insights-led customer engagement platform
Anand Rajput
User Path Analysis — Snapshot of different user paths inside app/website.
1
User Paths can help you answer open-ended question such as
1. What are my users doing right after installing? Or right after opening the app?
2. What do users do right before making a purchase? Or, more importantly, right before uninstalling the app?
Replies
Anand Rajput
When you’re looking at hundreds of millions of data points, where do you even start? How do you avoid getting overwhelmed? And how do you not succumb to tunnel vision and go off on a wild goose chase based on a hunch (or its more popular cousin, hypothesis)? We’re bringing the ability to visualize the paths your users take while navigating your app and website. It consumes the behavioral data and distils it into cleaner sankey charts, so you can make sense of it.