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Keyword Explorer by Moz — Find the best keywords to improve your website's SEO traffic
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Howdy ProductHunt gang! For the next 24 hours, we're offering a 15% discount on an annual Keyword Explorer subscription, exclusive to Product Hunt community members. You can go to http://mz.cm/kwePHpromo to jump on it (15% off offer ends on 5/6/2016). And if you've got feedback about the tool; I'd love to hear from you.
p.s. While you only get 2 free queries/day in the tool as a logged-out user, if you create a free Moz community account, you'll get 5 more/day.
@randfish suggestions seem good. Though, I still miss a better targeting option for different non-english speaking countries or results, so to say. There still is a huge lack of tools like this that give back highly relevant insights for markets like Germany. I end up receiving international data, which I can deduce from to approximate German keyword prospects, but never real German data.
@andmitsch Yup. I hear you. Our suggestions outside of English aren't great yet. We'll need to add a keyword corpus language by language to get there. German is definitely high on our list though (as is Spanish).
@randfish Just read the blog post and can't wait to use it with the team here! Thanks for continually putting out great content & tools!
It's a nifty tool anyone can use to extract good insights on what people are looking for and, specially, how the are looking it up.
Moz rules. Still the most valuable resources and tools there are to help you grow
Great to see its finally live, it does seem like it does fill a fairly large gap in the keyword research market, will test it out when I get from Vacation next week
Great tool to say. But i'm finding little to see any difference with Kwfinder and KE moz tool., is there any specific thing that is unique?
I always appreciate when you can test it out in full without out jumping through hoops. It works great, is agree its worth the money. (like how i can get it as a stand-alone item too)
@tjwise_ Hey, thanks for your question. I will try and give the best answer I can. I am very familiar with SEMRush (personally still a subscriber) but not as much Long Tail Pro.
SEMRush is hard to compare insofar as they have a lot of other stuff rather than just keywords. Their historical data is very useful, which Keyword Explorer does not have. But here are some of the things we do have going for us...
1. Likely the biggest US keyword corpus out there. We have over 2 Billion raw keywords, 500 million SERP crawled keywords and volume to match.
2. The most robust keyword-relation system out there. We use word2vec semantic models, dijkstra algorithm on related serps, and standard stem approaches. If you search for Heineken and choose "closely related topics", we uncover their brewery, top european lager competitor, and a competing dutch beer at the top of the list! Search for Roger Federer and you find Djokovic and Nadal.
3. Keyword Opportunity: This is an awesomely useful metric which predicts the % of searches that will actually result in clicks to organic. Some keywords might have millions of searches but only a small % click on the organic because of ads, images, knowledge graph, news, etc. We help you figure that out.
4. Keyword Difficulty: Our keyword difficulty metric is the best in the industry, IMHO, and has been for some time.
These are just a few of the things that Keyword Explorer gets right. I can't speak for the competitors, perhaps they have some of these to a degree.
@rjonesx thank you for the honest and deep answer. Long Tail Pro does have a keyword opportunity analyzer, it would be interesting to compare the outcomes. When I look KE by Moz against Long Tail Pro the very first thing that stand out is KE has a killer ux/ui, is cloud based (need to download LTP) and is less expensive. In terms of integrity of the outputs, I have not yet made any comparisons.
Can't wait to try this for keyword researchl! Added it to my collection of marketing tools :D
Great tool for marketers and a perfect option for the well known Google Keyword planner. I use both normally to have different insights.
I tend towards semrush for this myself but their tool is not bad either. I like the difficulty and how they break it out. Ahrefs is really good too!
Moz keyword Explorer is an awesome tool. I love Moz tool. This is very important tool, if we are in SEO or in digital marketing industry.
I love all blogs and webinar and etc that happens on Moz. I try to explore everything that done by Moz team.
A good tool to use for SEO. The dashboard is pretty simple with almost all features you expect in a SEO tool. Love the browser extension that gives me data immediately on my searches. Excellent help articles and support.
Advantages: the keyword suggestion tool is very good for English speaking countries. When switching to non English speaking countries it is not as comprehensive
Disadvantages I would suggest to improve the free version without taking away from the paid options. it can be very limiting to only have a few queries available if you are just testing different tools and do not want to commit to a paid plan straight away.
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