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p/mutinyPersonalize your website for each visitor
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Kat Manalac

Mutiny 2.0 - Turn your website into your #1 growth channel

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Mutiny helps B2Bs personalize their website for each visitor in order to convert the 99% of traffic that bounces.
Our platform makes it easy to deploy personalization and helps you do it well by telling you which segments to personalize for and how.

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StartupTalky
Hey Congrats on getting featured on product hunt. May I know the pricing plan? Regards - Shubham, startuptalky.com
Cody
@startuptalky Seems to be all the rage to conceal price until you do a demo or talk to sales.
Jaleh Rezaei
Maker
Hey @startuptalky @rdbrdd - Thank you for your comment. We don't have a publicly available price since it depends on your website volume and usage. Each site is different and we saw that tailoring it for each company's need, traffic data & use case yields the best result for both parties. Having said that, we also just launched special pricing that early-stage startups can qualify for. It's best that you sign up on the website, answer the usage questions in the signup flow and let our team get back to you with complete details. Thank you 🙏
Jaleh Rezaei
Maker
Hey Everyone 👋 I'm Jaleh Rezaei, Co-Founder & CEO of Mutiny. For the last year and a half we have been working behind the scenes, with a select group of customers, to build the personalization platform of the future. Today we are proud to lift the curtain and announce the public launch of Mutiny! 🙄Problem -> My co-founder (Nikhil) & I are early Gusto employees and helped scale the company from 500 to 50,000 customers. I led marketing & quickly learned that the same marketing message did not work for all the businesses we served, but personalizing the buyer experience required a lot of expertise and development work. We were not alone. Virtually every B2B company serves multiple audiences with different needs, yet lacks sufficient technical resources to personalize their experience. We built Mutiny to allow anyone to easily tailor their website without any engineering work. 💥Solution -> Mutiny is a complete personalization platform that gives marketing and growth leaders everything they need to personalize their buying experience without dependencies on technical teams. What’s unique about Mutiny is that it’s smart. It makes it easy to deploy personalization and helps you do it well by telling you which segments to personalize for and how. Our customers love Mutiny because it’s more than software -- it’s a partner that helps them get better results faster. 🙌 Customers -> Mutiny is already trusted by high growth B2B leaders such as Segment, Brex, Elastic, Amplitude, Carta, Mode and TripActions who are seeing up to 200% lift in conversion. Shout out to @katmanalac for hunting us! We are super excited to be on Product Hunt today and will be around all day to hear about your experiences, any ideas and feedback you might have. 🙏 P.S. Along with our launch, we are releasing a startup package discounted at 75%+ off the list price. Take this 2 min survey to see if you qualify - https://jalehrezaei.typeform.com...
David P. Cheng
Super impressed with the early traction from major customers. Congrats Jaleh and Nikhil!
Christine Luby
Omg I’ve been waiting for this (done right!) As a marketer, there’s nothing worse than needing to move fast but being stuck under the 1 million other priorities of the technical team. Also this could be a really cool new touch point in the sales funnel.
Jaleh Rezaei
Maker
🚀
Mike Tannenbaum
We used this at Brex since our launch in June '18. It had a huge impact on our campaign conversions- the personalization we implemented at the top of funnel and mid funnel actually generated measurable value. Our growth, pm and front end teams always praise Mutiny!
Jaleh Rezaei
Maker
Thank you @mike_tannenbaum for being a customer and a partner in our journey from day 1 ❤️
tela
My friend leads growth at Amplitude (cool to see them featured in your screenshots) and he was talking about how much he loves and has come to rely on Mutiny. I have it on the wishlist to use Mutiny once my product launches. One question: Has anybody combined Mutiny content customization with feature flags (something like Launch Darkly) to create a fully customized end-to-end experience? Seems like a huge opportunity eventually. Congrats on the launch!
Λidy Love
Congrats! @jaleh_rezaei & @nikhilmathew The playbooks definitely deliver a huge amount of added value to the core product 🤘 Looking forward to experimenting with this in the near future 🙂 ❓Q - Does it support multi-variate testing at this time? i.e. control + weighted variants for an experiment? p.s. 🦝🍬😅
Jaleh Rezaei
Maker
@nikhilmathew @aidy_love Thank you! We have a different methodology for testing since we do hold-outs vs. a/b; it's much simpler for the user and better suited to personalization. When you are ready to explore, sign up on the site and we'll walk you through the analytics.
Adam Parish
What makes this different than Optimizely? Hopefully it will cost less. Optimizely went up market and got feature bloated :( I'm a big fan of Rightmessage.com for personalization at the moment
Jaleh Rezaei
Maker
@adam_parish Mutiny handles both the delivery of personalization AND the analysis/insights required to do personalization well. In other words, Mutiny tells you who to personalize for and how by analyzing your website and pulling in aggregate insights across all experiences. All the playbooks are based on B2B and the visitor data is natively accessible inside the app.
Henry Martz
Very cool!! I worked with Jaleh and Nikhil at Gusto where we were trying to solve this problem. Great to see a solution out in the market now!
Nick O'Neill
Seems like you may want to demonstrate the software on your website?
Jaleh Rezaei
Maker
Thanks for pointing that out @allnick. We certainly are using our own product on the website to personalize it for our top segments and target accounts. We have a ton of examples on how customers are using Mutiny. You can see them on these pages - https://www.mutinyhq.com/cases & https://www.mutinyhq.com/playbooks. Product focused pages coming 🔜. Until then, feel free to sign up on the site and someone from the team will get in touch to set up a personalized demo.
Keyul
Is there a way to try out the product ? I have used similar tool Wingify in past. Want to compare both tool as user perspective
Jaleh Rezaei
Maker
@keyul we are working on building a self-service trial, but in the meantime, you can sign up on our website and we will invite you to a demo or weekly webinar.
Jake Poses
Congrats!!!!!
Truman So
Congrats on the launch! Huge fan over here :)
Harry Tucker
I really really like the idea of this, but you guys have immediately lost me as a potential customer with your sales process requiring a chat and lack of transparent pricing - it's definitely not customer friendly. I am completely lost at startups that still justify the whole you need to call us to get pricing and test us out to offer some degree of "offering you the best experience etc etc", it's truly baffling.
Jaleh Rezaei
Maker
@harrytucker Thanks Harry for the feedback. We are a startup and this is a journey. We have focused on building an amazing product first. We have self service trial on the roadmap. One thing at a time!
Breffni Potter
@harrytucker Glad I clicked off the demo 15 minutes in, I had a feeling bait and switch was coming. Its amazing how B2B products targetting B2B sellers, use badly implemented B2B tactics and clumsy funnels.
Thibaut Davoult
We've been using Mutiny for Livestorm for a few months now, and we're absolutely delighted with how the setup + first experiments went. The connection with Segment is seamless and customization is very easy too. They have a promising future ahead of them. Every glimpse I got of the roadmap and upcoming features made me even more convinced it was the right choice for a website personalization SaaS for us.
Jaleh Rezaei
Maker
@thibautdavoult Thanks Thibaut! We are super excited to be working with you as well.
Sunita Mohanty
Awesome product and love the playbooks! super helpful to get that guidance, and +1 for the ask to see an example of your product on your site. But, know you guys will get that out there soon - awesome to see you launch and excited for what's ahead!
Mia Mabanta
Such a simple concept but one that no one has gotten right. Based on the founders' backgrounds and the company's traction so far (esp with B2B customers who are already particularly good at marketing like Brex and Segment), this seems really promising. Congrats to the team! Excited to see where this goes.
Suzanne McGettigan
Incredible impact.
Matt Starrett
Met this team at Disrupt in SF - it's the real deal. Super excited to see this tool take off.
Jaleh Rezaei
Maker
@matt_starrett Thanks Matt! Glad you were able to meet the team.