Mutiny is a no-code AI platform that gives B2B marketers everything they need to personalize their website and convert the 99% of traffic that bounces — from identifying visitors to AI-powered recommendations and content writing.
Found & love the new self-serve demo experience you can try to get a taste of what Mutiny can do! Also big fan of the playbooks & case studies they publish — even if you don't use their platform, there's a ton of valuable lessons to learn from them!
Congrats @jaleh_rezaei@ryannarod & the whole team on the launch!
@ryannarod@lethargarian Thank you Janet. We love using Clearbit data to make Mutiny better for our customers. For non Mutiny customers that can't access our playbooks in-app, you can still get the best personalization and conversion playbooks from companies like Retool, Slack and Notion every week by signing up here: https://www.mutinyhq.com/convers...
Interesting product, but website is missing some FAQs... for example: do you integrate with any web stack? How do you inject the dynamic copy in the CMS? How does the AI algo works? How much traffic do you need to learn? And of course high-level pricing. Would love to try it! Thanks!
@ubervero Hi Veronica! We integrate via javascript with any website. You can add a line of code to the site (similar to what marketers do for analytics tools or ad tracking), and then use our visual editor to make changes or insert new pre-built modules.
We use AI in almost every part of the product. Here are a few examples:
(1) Data sources: we use NLP to automatically tag an entire website or blog for example by use case or persona.
(2) Optimization: We automatically route visitors to the best variation for them so you can upload multiple variations into any of your experiences and not worry about it.
(3) Modules: We have content modules that for example show the visitor the best blog post or whitepaper for them.
(4) Content: We automatically write content for the website.
There is no hard minimum, but overall we recommend that you have at least 20,000 website visitors and be post Series A.
Mutiny user here! I am honestly super happy with Mutiny as a product and their team and if you're looking for an a/b testing product, try Mutiny.
I've been using Mutiny 2.0 since I took the role of CRO at ClickUp. I was setting up experiments in under an hour. Mutiny is easy to use for anyone on the marketing team with little to no experience.
Worth mentioning, Mutiny is just a tool. You're the one that needs to put it to work by flexing your creative muscle and launching smart A/B tests. But, even if you feel a bit inexperienced as a CRO, the Mutiny team has dozens (maybe hundreds) of "Playbooks". These Playbooks share experiment results and their setup so you can launch smart A/B tests, even with 0 experience.
Beyond all that, I love the team. Whenever we run into a more complex setup, Molly, Alec, Bryan, Jess, Jaleh, Jordan, Mason, Neel and Nikhil (to name a few) fly in and help troubleshoot.
If you're shopping around for an A/B testing product, Mutiny is a great tool with awesome people. I don't think we would get the level of help and service from any other competitor (and we did shop around).
Anyway, I 1000% encourage you to give Mutiny a shot. You won't regret it.
This looks INCREDIBLE and something I've been longing for a decade. But (and this is a question more than a criticism), I've always bee leery of landing page optimization, multivariate testing apps, and similar startups or platforms that don't seem to even use their own thing...
Here's why I ask.... I'm a lead. I'm probably a target too (I work in VC, run a startup incubator, and have some respectable influence in Texas' economy) so I want it. Sign me up!
I hate demos. I hate talking to Sales. Just, let's go. I'm curious. Want to try it, see it costs, and go. So does Mutiny identify that and optimize your own conversion funnel to get me on board? If not, why not?
@seobrien_mediatech Thanks Paul for the feedback. Glad you like the product vision.
Mutiny serves 2 B2B use cases: ABM (if you sell to mid market or enterprise) and PLG (if you have a high volume self serve funnel). We have specific playbooks and personalization features for each use case. Mutiny has an ABM motion at this time because we serve large startups, midmarket and enterprise companies.
We use our own ABM product, which generates 21% of our revenue. Here is an example of what you'd see if you were one of our target accounts: https://www.mutinyhq.com/abm_cam...
If you are not a target account, our signup funnel automatically enriches your domain and qualifies you. If you get qualified automatically, you get a different experience. You didn't qualify unfortunately because we don't serve VCs. I do love your comment about you being an influencer and having access to startups that are in our ideal customer profile. I pinged my team to create a VC experience. Stay tuned! Thanks for the insight!
@b_maurin Hi Brice Thank you Brice! It starts at around $2k per month and goes up by website volume and usage. We're best suited for companies that are post Series A and have at least 1-2 marketers on their team. Are you interested in checking it out?
Hi, I'm Jaleh, CEO and Co-Founder of Mutiny. I founded Mutiny in 2018 to empower marketers to convert website visitors into revenue without engineers.
As a part of our launch today, we’re very excited to announce that Mutiny’s AI will automatically write high-performing, personalized website copy.
🙄 Problem → Today companies spend over $1T to bring customers to the door through Adwords, Facebook, LinkedIn, SEO and other channels, but $19 of every $20 they spend does not convert to revenue. Companies have no choice other than to dedicate large engineering and data science teams to manually build more relevant, higher converting experiences for different customer segments.
💥 Solution → Mutiny’s no-code AI platform gives marketers everything they need to convert visitors into revenue without technical blockers.
What makes Mutiny special? Mutiny is the first platform that solves the art and science of conversion -- making it easy for every marketer to win. We do this by 1) analyzing website traffic and recommending segments to personalize for 2) surfacing winning playbooks from our community and 3) generating high-converting personalized copy.
🙌 Customers → The fastest growing companies such as Brex, Carta, Notion, Segment, and Qualtrics use Mutiny to convert their visitors into customers. On average, Mutiny identifies 73% of visitors through various data sources and drives 108% conversion lift across winning personalized experiences.
Get access to our AI-powered recommendations for your website by signing up at mutinyhq.com - see what copy our AI will generate for you!
Shout out to @mwseibel for hunting us! We are super excited to be on Product Hunt today and will be around all day to hear about your experiences, any ideas and feedback you might have. 🙏
@mwseibel@jaleh_rezaei@holyolie Me too i hate losing my time on a site where they dont show pricing!
That should be a request from PH to be able to show a product here!
We LOVE Mutiny at Notion! Has helped us realize jumps in conversion just through initial experiments alone. Can't wait to see what this team builds next 😻
I've been using Mutiny as part of my ABM stack for almost a year. Aside from the fact I can build incredibly scalable outbound campaigns, I love the fact I can build inbound experiences for organic traffic.
The team has also been fantastic to work with and have given me immeasurable hours of human support; something I value very highly in my tech stack after experiences with the likes of Hubspot where I was just a number.
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