Niice
p/niice
Show what your brand is made of
Chris Armstrong
Niice 3.0 — Netflix for your brand assets
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Niice is where your brand lives. Bring all your guidelines, libraries and projects together in a collaborative hub that evolves with your brand.
Replies
Chris Armstrong
It’s 2020, but instead of flying cars we have a global pandemic and Trevor from marketing asking if you could re-send him that logo you sent him last week. We don’t know anything about vaccines, so we figured we’d solve the logo thing instead. To be fair, when your brand assets are spread across the four corners of the web, it’s hard to keep track. Guidelines are in Keynote or Slides (except for the PDFs in Dropbox). Photos are in Drive, icons are in Figma, and the logos are in a WeTransfer link that’s about to expire. As for project files... your best bet is to brew some strong coffee, open your inbox, and start scrolling. Finding the right logo or photo, staying up to date with changes, or being inspired by your team’s work should be as easy as finding a great show on Netflix. So over lockdown we’ve been working with creatives at Disney, Uber and Nordstrom to develop a new approach to brand asset management. With Niice 3.0 you can build a home for your brand, bringing all your guidelines, libraries and projects together in one place. So instead of sending Trevor 16 links, 7 PDFs, 3 Figma invites and a partridge in a pear tree... you can send him a single link, where your brand lives. Does that sound like something your team needs?
Leandro
@armstrong Hi Chris, since this is early access, is this something the community here can access right now?
Chris Armstrong
@leandro8209 Hi Leandro! We’re starting to send out invites to folks on the early access list today :)
Chris Armstrong
@leandro8209 pre-launch is probably a better label, thanks for updating that!
Leandro
@armstrong Thank you for clarifying! All the best with your launch 🚀
Chris Armstrong
@devinrajaram awesome! Thanks Devin!
Steven Hylands
Congrats on the launch Chris. Really interested to see how Niice has evolved over the past few years. Are you mainly targetting this at bigger companies with dedicated brand teams or is it useful for smaller teams too?
Chris Armstrong
@shylands definitely gets more valuable the more people you need to coordinate, but we’ve got lots of teams of 2-3 who are working with agencies, freelancers, partners etc
Chris Messina
Top Hunter
Not sure I understand comparing with Netflix... what is the "Netflix and Chill" experience that Niice offers?
Jonny Belton
Congrats @armstrong looks fantastic!
Chris Armstrong
@jonathanbelton thanks Jonny!
Peter Reaper-Reynolds
It's wonderful to see Niice evolve. It looks so good, so well thought out. Congrats on the launch Chris, Emma, Paul and William 🎉
Chris Armstrong
@petermcdonagh_ thanks Peter!
David Hughes
This looks real nice (pardon the pun). I'd love access. What's your support for custom (or even subdomains) like? We're currently using frontify to house our brand assets, but the pricing to get a custom domain is a big jump for us.
Chris Armstrong
@itsdavidhughes we support both, e.g. you can have yourbrand.niice.co or creative.yourbrand.com
Dario Raijman
Good luck, lots of tools out there that do this, looking forward to see how you crack it
NadineNBone
In 2016, I started using Niice to put together simple moodboards for my branding and website design clients. Niice 2.0 brought incredible features that I never knew I needed to boost my productivity: real-time collaboration with clients, prebuilt moodboard layouts, automated navigation menu for multiple on-page sections, etc. I can't wait to discover 3.0, I'm confident it'll be a game-changer!
Chris Armstrong
@nadinenbone ❤️ thanks Nadine! Can’t wait to see what you do with 3.0 :D
Michael Fitzgerald
This looks fantastic Chris! Love the updates. 😍
Chris Armstrong
@mkeftz thanks Michael! We’re really excited about this one :)
Primer
What’s the Netflix part?
Rajat Bagree
Good luck guys!! Would love to hear more what you guys are doing on your product?
Vaibhav Kalra
Hey chris, can it work to be something like a press kit for brand assets etc; so that I can set it up with a custom domain to add it to my website. Something like how stripe has on there website : https://stripe.com/en-in/newsroo...
Surya Narayanan
This is a great solution. As a marketer, I can see this being a huge improvement over Google drive :). Well done!
Budibase
Hey. This looks awesome. Do you have an integration with Zeplin?
Chris Armstrong
@budibase yep! Zeplin, Figma, Marvel and over 30 other services :)
Bogdan Ionita
Looks like a neat, engaging idea! And yes, we've all been there with sending logos over email from time to time
Chris Armstrong
@bogdan_ionita thanks Bogdan!
Chris Leckie
It’s been amazing seeing this evolve from the initial chats to actual product. Excited to see it evolve even more as customers start to use it!
Chris Armstrong
@chris_leckie thanks Chris :)
Steven Houessou-adin
Awesome, It sounds really interesting ✅
Chris Armstrong
@kejjad_steven thanks Steven!
Ayush Mehre
Sorry if I didn't got your product, but how's this different from using Google drive, or Dropbox, etc.
Nelson Parker
This is great development. A real deal infoguidefrek.com
kirill live
It sounds interesting, but I am engaged in the development of games and software, my projects are on most sites. how this service can be useful to me?
Chris Armstrong
@kirill_live we’ve actually been working with a lot of game studios (including Activision, PlayStation, Playground Games, etc). If you’re collaborating with others and sharing a lot of images, videos, animations, 3D models etc back and forth, Niice is a more visual way to do that :)
kirill live
@armstrong cool! is it possible to upload data for public and private access?
Chris Armstrong
@kirill_live yep! It’s all private by default, but you can share publicly if you wish :)