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Chris Armstrong
Niice Docs — Online brand guidelines without the gruntwork
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Create living guidelines that evolve with your brand, in a platform that combines the easy editing of Notion and the creative control of InDesign.
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Chris Armstrong
Maker
📌
Brand building is a team sport, but the teams are more complex, distributed and remote than ever. It’s hard to keep everyone on the same page when we’re all in a silo of one. Big brands like Instagram and IBM solve this with beautiful online hubs that communicate their brand story and keep the team aligned, but they also spend a small fortune doing it... so what about the rest of us? We’ve been working on a fresh approach to online guidelines, making it easy to maintain a living source of truth as your brand evolves, without having to compromise on design control. We’re calling it Niice Docs, and you can now request early access at https://niice.com/early-access!
Steven Hylands
This looks great. Niice looks to have evolved into a really robust tool. Has it been difficult to decide what direction to take it?
Chris Armstrong
Maker
@shylands thanks! Can’t believe we’ve been going for ten years this week... It’s actually been a really natural evolution for us: we’re constantly talking to customers and learning about the problems they have, and watching how they’re using the tools we’ve already built, so it became really clear what the next step needed to be. We’ve also learned a lot about how to build realtime collaborative design tools in the last decade, so everything we’re working on builds on those insights.
Pete Hawkins
This looks really cool! I can see it saving a lot of time building custom websites to house your brand docs. Keep up the awesome work!
Chris Armstrong
Maker
@peteyhawkins thanks Pete! It’s kinda crazy how fast we’ve been able to make it :D
Peter Reaper-Reynolds
It’s been amazing to see Niice evolve and respond to the needs of creative teams over the past 10 years. The Niice team have always paid attention to the details and this release is no exception. This is going to make truly custom brand and guideline docs accessible to sooo many more teams. What an incredible update.
David Hughes
These brand hubs look fantastic! Think of what brands pay to design and build websites to show off their brand assets — this will really level the playing field. Early access requested!
Chris Armstrong
Maker
@itsdavidhughes I know of one well-known brand that spent well over $100K on an all-singing all-dancing brand site... then had to spend ~$80K/yr on updates because it was all hand-coded. The actual team ended up reverting to using Google Docs because at least they could keep them up to date.
David Shawe
very cool to see this launched + congrats on the ten years!!
Anna Filou
It looks amazing! 😍 What is the pricing going to look like? And will it be a part of the entire Niice offering or will it also be available as a separate subscription? I'm asking because I can imagine Niice Docs being helpful for smaller brands/companies for whom it wouldn't really make sense to spend $1000 per year on a tool for brand asset management… Also, have you thought about a package for agencies/designers who would like to make and maintain multiple brand guidelines for multiple clients?
Oliwia Widuto
Hey Chris 👋 Really like Niice's take on content creation & editing! I'm crying out for a better way to document design systems i.e. linking up a Figma component with its code counterpart and having one source of truth a la Storybook, but Niice-ified. Anything like that in the pipeline? :)
Chris Armstrong
Maker
@oliwia_widuto1 we’re definitely looking into better ways to integrate with the likes of Figma, Storybook and more as part of this. You can already embed them both on Niice Boards (along with tons of other services https://niice.com/integrations), but we definitely want to look into tighter integrations in the future :)