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Swapstack — A marketplace connecting newsletters & brands
As a newsletter creator, finding paying sponsors is hard!
Swapstack is a marketplace connecting brands & writers to run paid sponsorships.
✍️ As a writer: Work with brands your readers love.
💼 As a brand: Work with writers who speak to your audience.
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@jake_schonberger1 thanks for the shout out Jake! It's been amazing rooting and cheering you on for the last few months! Love to see what you've built so far! ❤️
Awesome @aashnisshah. Looking forward to working on your upcoming newsletters together too :)
Congrats team! Amazing to see what's evolved. Want to give people just a taste on what they can expect in the future? :)
@eriktorenberg Thanks Erik! Lots in store for the future...
Our vision is to be every creators sales team...and every brands hub for creator partnerships. Right now, we're focused on supporting writer & brand relationships in a sponsorship fashion.
In the coming months, we'll expand our creator support:
- Podcasters
- Conversational media
- Community leaders
...across many different engagement types:
- Sponsorships
- Guest writing
- Creator contracting
etc.
AMPED to realize this vision!
I was skeptical about newsletter sponsorship platforms. Others I’d seen have low quality on both sides. But I like Jake, so I tried it, and it’s been excellent.
When I had an open slot, Swapstack matched me with a big name sponsor that’s highly relevant to my audience, at my full rate. Last week, when a sponsor dropped out last minute, they found me a high-quality replacement within an hour.
Can’t recommend Swapstack highly enough.
DUDE! Thanks so much for your support @packym. Can't wait to keep getting you that cheddar 🧀
Hey all! Super excited to be launching Swapstack on PH! As the author of The Flywheel, I got a first hand look at how hard and time consuming it can be to find sponsors for my newsletter. We're creating Swapstack to help make it easy for writers to monetize and brands to reach an amazing audience for their products.
Since we started onboarding users a couple of months ago, we've seen a bunch of folks make their first $ online through Swapstack, which is extremely exciting for us. We've worked at big tech companies before, and think people should have more options to go indie!
I've been working with Jake and Jake since they launched Swapstack and I'm so impressed with what they've built. It's an incredible resource and everyone with a newsletter should sign up!
@ajasinger Woot! One of the original swappers from iteration 0.0.01! Thanks Aja, excited to keep working on this together.
@stefanopsal1 yes!! Let's get Rendezview a couple writers to work with! Thanks for the support, Stef
Cool stuff! Over at SparkLoop we work with thousands of newsletter creators to grow their audiences faster — and finding sponsors is definitely one of their main challenges!
This looks like a great tool to make the process easier for all involved. Excited to watch it grow in the future :)
@louisnicholls_ Hey Louis! Thanks for the note, and yes exactly - we hear our writers talk about A) Growth and B) Monetization. We provide some suppport to help our writers do cross-promotions, but have mainly focused on driving the sponsorship funnel and creating high quality matches between writers and companies.
Would be great to link up and talk about potential ways to work together! Think that would be a potential win-win
Solid launch!
One thing that annoys me with new marketplaces is the lack of demand and supply, in your case, seems like you thought of it. How did you get initial sponsors and writers? Cold outreach? Personal connections?
Congrats on the launch and I'm looking forward to using it for my personal newsletter.
@tomaslau thanks Tomas! To the extent that you could call it a strategy, we actually basically didn't worry about this at first. Our approach was to first build a community of writers (around the shared interest in monetizing), and then once we had enough people there it was attractive to the brand side.
We're so excited to have you in Swapstack!
@tomaslau Doubling up on everything that Jake said. We did alot of community building (which we need to up our focus on!) before building any product. That led to alot of manual work... but really critical manual work that then led us to better understand what we really needed to build. We're still figuring alot of this out, but by focusing on community and doing things that don't scale, we were able to build the "more right" thing than by just jumping in to product mode.
There are many low-quality solutions out there to fill newsletter sponsorships. This is not one of them.
I have both bought and sold ads on Swapstack with great results.
Very excited by what Swapstack is building - an actual community for creators. Keep up the great work guys!
@patrick_trousdale thanks for being part of the community, Patrick! Appreciate the kind words and excited to keep working together.
A lot of my friends who recently started writing have wondered if they're too small or if their audience is too niche to make any money or benefit from any sort of platform. I think this is where Swapstack really changes the game - you don't need to have thousands of subscribers to help brands. Similarly, brands no longer need to go to a place like NPR to get the word out. At its core, it's a simple, elegant exchange but I think at a high-level, it's really democratizing standard advertising. Excited to be a part of this community and see the future of Swapstack play out. Congrats @jake_schonberger1 and @jake_singer! (If you're a writer or brand, hit them up!)
@jake_singer @kushaanshah Yes exactly!! Thanks Kushaan. As you said - many of our writers just ticked over the 1k subscriber mark, and are working with brands to run sponsorships.
A newsletter with ~2K readers can start generating meaningful revenue as a side hustle, compliment to their day job, or support themselves in other ways. Really excited to have you as part of the group.
@jake_schonberger1 @kushaanshah thanks Kush!! Extremely well said. Have you considered doing marketing for a living?
I've been on it for about one week and they've already connected me with three brands.
Great product and a great community - keep up the awesome work.
@keevin_orourke thanks Keevin! Glad we could turn our FB Messenger chats into a win-win! Excited to catch up soon and hear how these brand relationships go.
Perfect timing as I was looking for a marketplace like this where brands can easily find writers with like-minded audience! Definitely going to use it for !Shoutout
Congrats guys on the launch! Can't wait to see where this takes-off!
@5harath thanks Sharath!! We can't wait to have you onboard for Shoutout and help you get the word out! Would absolutely love your feedback as you go through the experience.
@trevor_cobb thanks Trevor! hoping to match the Bramble newsletter to a brand to do some sponsorship work (or onboard ya'll as a brand too!). Appreciate the comment :)
Love the community being created around Swapstack. It's a nurturing environment that has helped me grow my newsletter significantly.
@arielle_niss yes!! really great to have you as part of the community :-) Hoping to keep the growth for Earbuds going!
@arielle_niss We appreciate you so much Arielle! I am so honored to be your Ear Bud <3
Great work on this and love how you keep adding more features to make the experience for better.
Also think the community you created is a genius way of keeping your audience / customers engaged.
@paul_metcalfe thanks Paul. This is very much appreciated especially from a newsletter legend like yourself 😀. Excited to keep building and getting feedback from you & others!
@nazim_m Thanks so much Nazim! Really appreciate it. Would be great to have you part of the community
Super impressed with the design and the product. Can't wait to see you taking this to new heights. Congrats Jake and team! 🔥
@divyankakapoor thanks so much Divyanka! Kudos to @nicolas_ordonez for his awesome design work!
@janelsgm thanks Janel! It's been amazing getting to work with you on newsletter stuff and can't wait to keep it up!
@janelsgm thanks Janel! Really appreciate the support - and love your NewsletterOS. I believe @jake_singer is a huge fan as well
This is one of those ideas where you see it and it just makes _so much sense_. Incredibly powerful. Congrats Jakes!
@julianweisser thanks Julian! TBH when the Flywheel started growing, I just expected to see stuff like this out there. When I didn't, I knew there might be an opportunity. Appreciate the support!
@julianweisser thanks sir. Think recognizing that there was a good feeling of "founder-market fit" for both of us also make a ton of sense. Appreciate the note :)
@tim_connors you too man - conversational job seeking is the way of the future!
Swapstack
- Build your newsletter profile
- Browse dozens of brands looking for newsletters to work with.
- Pitch to the brands you like.
- Collect payment via Stripe (we cover all stripe fees!)
- Join our slack community and meet other writers
🧳 As a brand:- Create a campaign
- Browse hundreds of writers.
- Reach out to newsletters that align bet to your brand.
📈 What we’ve done to date: