One Trick Ponies Get Shot — How consulting businesses can avoid the vendor trap

@portentint is one of the smartest and most eloquent marketing leaders out there today. He has a ton of experience with building businesses (including his own) and I love that he shares it in unique ways with all of us.

I consider Ian @portentint Lurie one my mentors... and he doesn't even know that. I follow him since when I got serious in working as a web marketer, and always found his posts and books eye-opening.

I read the first edition and it was fantastic! It's a must read for any consultant... it's amazing that is free. Congrats again @portentint can't wait to read it again.

Oh, I can't believe it's free! Got it with one click. Thank you, Ian!

First edition was good, and I can´t believe the 2nd Edition is for free, really great gesture @portentint. An absolut must for every marketer!

Ian is one of my top five marketing speakers of all time. His resources are equally compelling. He has a fascinating mix of strategy, experience, and humor (oftentimes self-effacing) that permeates every piece of content he writes. He's one of the few marketers who get a blanket endorsement from me. If Ian wrote it, I know it's solid.

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