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OneTap — Purchase anything on Instagram with one tap
76% of purchases from Instagram Shoppable Posts are abandoned before sale. OneTap reduces abandoned sales by making the buying process 10x easier. It's literally one tap to buy via Apple/Android Pay.
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drew olanoff
what's the difference from say, a curalate?
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Top Hunter
Besides being beat by Instagram's native one-click checkout, you're lucky Amazon's one-click patent expired in 2017! 😅...
I was subscribed to this since long time? But I still have to get the demo or access to use it! Updates? @ewan_collinge
Upvoted you guys, despite the bad timing of the announcement from Instagram.
Why? It'd be nice if Instagram merchants has a choice when it comes to which checkout implementation they want to use.
Question: Does your implementation require the use of Instagram's API?
I'm down! IG will only roll it out for "big brands first", so I signed up. How can I demo it?
Really great idea @ewan_collinge ! The checkout process is the weakest point for most ecommerce platforms.
If you think outside of Instagram, I think it would be great if you could provide this type of checkout process for all kind of online stores. Almost like a Facebook login, that anyone could integrate to their platform (Log in with Facebook = Checkout with OneTap).
This could become THE checkout layer on top of every ecommerce platform.
Instagram just validated your idea by adding this new feature to their app :)
@ewan_collinge @feriforgacs definitely... Other platforms aren't too good with this yet. Snapchat could be an interesting application...
Hey @ewan_collinge - great idea! Did you see today's news about Instagram launching in-app checkout? Curious to see how you intent on pivoting in light of this. https://instagram-press.com/blog...
@olliemcquitty @anna_0x I agree - Instagram could have timed this a lot better. A major miscalculation on their part!
Damn! Looks like we were too slow...by 20 hours!
https://edition.cnn.com/2019/03/...
Hi I'm Ewan, one of the founders of OneTap. It all started when I was on holiday with my girlfriend a few months back. She kept looking on Instagram to buy sunglasses. But every time she found some she liked she'd get redirected to a website with a really long checkout process. She could never be bothered to fill in all the details, so she'd always give up halfway through. Seemed like a wasted opportunity for the seller – and her!
So I thought up OneTap, a super simple Instagram checkout, which makes selling (and buying) stuff on Instagram so much easier. Think Shopify but a million times simpler to sell.
It is available for us to start using this OneTap? Because we in Malaysia still not available to try Instagram Checkout.