Politics and business have long been oil water. Mixing business with politics often leads to disaster. The issues with mixing business with politics is that humans are most times in defense-first, rather than listen and understand others viewpoints. When you are making statements on behalf of a business or large brand, mixing business with politics gets even trickier. On this episode of the Brand Boost Podcast, we discuss what really matters to brands and how they must act if they choose to mix business with politics. Join Savannah Peterson, Robert Hix and myself as we discuss.