Generate content advisories for text, audio, and video. Analyzes rhetoric, themes, hate-speech, profanity, and nudity. Basically, we tried to bring those "Viewer Discretion Is Advised" warning you on television, to the internet.
There is a moral hazard to persuasive language. It pulls apart the threads of social cohesion, and can lead to us to forget that people are basically good, even when we suck.
Online rhetoric is a public health concern, and we should treat it as such. We put advisories on movies, television, prescription drugs, and tobacco; we should put them on internet content, too.