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Parade — Brand design platform for entrepreneurs
Build your own Style Guide without hiring a designer. Describe the brand personality you want and pick from AI-recommended fonts and colors. You’ll get a free wordmark logo, font stack, and extended color palette, plus a Style Guide to show it all off.
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Replies
This looks great. I love the idea of having a tool to make design a little easier so I can focus on the things I’m better at. Congrats on the launch, Parade team!
@tomcharde We don't have any pricing on our website yet because those features are still in beta. Shoot us an email (beta@getparade.com) if you want a demo!
Congrats on the launch @david_klein5 and team! Looks very exciting. Can't wait to try it.
@georgebixby Thanks George - really appreciate your early feedback along the way :)
It's tough to get an idea off the ground these days, with all the design decisions, material and collateral that need to be crafted in order to lead with a great first impression. I'm excited for Parade and all of the ideas stuck on the runway that it will unlock.
Looking forward to it!
Congrats on the launch! I'd love to be able to save/upload other brand assets that I use on Parade as well!
@borisandcrispin Thanks! That's something we should work on soon -- what types of brand assets would you like to save?
Just tried this as a test and it's excellent! Straightforward and created very visually compelling brand images. Would recommend it to anyone.
@ericfettner Awesome, thank you so much for giving it a test drive! I'll shoot you an email - can't wait to follow up with you to hear your feedback
This product gets better and better each day. Love the focus on simplicity, speed and design. Congrats on the launch!
Great job! If you produce the design in a form of actual templates/pages/emails/etc (instead of suggestions) it's going to be super cool.
Well done. Makes this even easier to get a good idea into the market and tested. Though I am worried about commoditizing design, this seems to be a good balance for raising the expectations of the market overall for a baseline good, clean design.
@webmaxwebdesign hey webmax! maybe -- shoot us an email (beta@getparade.com) and we can figure something out :)
?makers how does Parade create unique logos? Every automated logo design service I’ve checked out so far picks an icon from a large database (and those icons were not meant to be used as logos in most cases, which shows) and they combine it with the brand’s name written in a nice font. Is this what Parade does or do you use a different method?
@anna_0x hey Anna! great question. we've found the wordmarks, rather than icon-based logos, are best for early stage ideas. the best logos have symbolism, which would be hard to get automatically, and early stage products change target customer and value proposition frequently, so the symbolism might change. for now, we've massaged fonts (changing weight, casing, etc.) until they are distinctive wordmarks, and these should be enough to launch your product :)
@___xray ohh so you don’t do logo marks at all! I think that’s the sensible choice since, as you said, they’d be hard to create automatically.
It seems like Parade is a serious service then, and that you genuinely try to help people get a good logo, instead of offering very subpar ones to trick people who don’t know better into paying (like sadly a lot of logo generators do).
It would probably be a good idea to mention somewhere that you only make wordmarks and why, because a lot of people will otherwise assume that you will create a symbol for them too and they might get disappointed when they discover that that’s not the case after they sign up.
I like the idea. But i am going to be that guy, seeing the landing page I won't trust it, you are selling design, but your own landing page is not good enough to sell it to me.
@michael_andreuzza hey Michael! thanks for the tip. it's always a work in progress :)
Congrats on the launch!
We used Parade for the branding on a hackathon project (paint.wtf) earlier this year and it was dead simple to use.
For 4 engineers, having something simple that instantly looked good let us focus on the actual meat of the project. Parade was a godsend.
@braddwyer Glad to hear it! I love seeing that we helped you focus on the goals of your project instead of getting stuck on design decisions.
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