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ReCrafted by Patagonia — A clothing line made from unusable clothes
These are clothes made from other clothes.
Created from thousands of used garments diverted from the landfill, sorted and salvaged at Patagonia's repair center in Reno.
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Replies
My hot take: I think it's actually smart for Patagonia to make the price point high-- it's evn more of a Veblen good this way. (A Veblen good is something which demand increases as the price increases, because of its exclusivity and appeal as a status symbol).
Patagucci is pretty common these days- but a one of a kind Patagonia limited edition that has built-in virtue signaling? That's actually pretty genius. Well done.
Hunter
It's very refreshing to see brands in fashion pay attention to climate change and pollution.
This is much better than unusable clothes sitting in landfills for many years only to degrade into more synthetic and toxic waste.
Do you think more fashion brands would start doing similar initiatives? 🤔
@1337en I agree that the price point has to be lower before this could become a mainstream idea. But there's a lot of labor involved so I don't think it's an unreasonable price.
257 for Patagonia repurposed? I'll just buy some YSL or Louis Vuitton for that lol
This is exactly what www.limitedcollective.com is all about.
They take unwanted fabrics and material and repurpose them to unique outfits.
They just started up and the person running it is solo, she’s doing a pretty awesome job to make this the core concept to her company.
My New Years resolutions last year was along these lines. Feeling inspired to try again
Not only is Patagonia using the old clothes, they are also making wearing 'worn' clothes cool. And with their Worn Wear camper they travell and you can visit them and fix your products on the spot. They even fixed a non-patagonia jacket for me! Awesome service and example.
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