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Pear 2.0 — Connecting newsletters and advertisers
Pear 2.0 is a database of email newsletters actively looking to find advertisers.
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@andrewett Congrats on the launch! Was working on something very similar to this, maybe we should talk 😉
I like the idea and concept a lot.
Question: Is there a way to cancel your membership through the website? That was a large source of negative feedback that was given on https://www.producthunt.com/post...
@jonny_goodwin Hey just seeing this! If you email me I cancel immediately. Given the restraints with Stripe API, that was not an easy feature for us to implement. It's going to be available soon though.
I posted a hacked-together, no-code MVP about 6 months ago and the feedback (both positive and “constructive”) has been amazing. Today, I’m excited to share that I’ve teamed up with the rockstar @csaba_kissi to build out a proper web application for Pear! We took a lot of feedback from over 100 early adopters to build this new version that I’m very proud to share with the PH community.
Background on the Idea
During my time at Product Hunt I did some work on monetizing and growing the daily digest. Since then, I have done similar work on the side with newsletters like Finimize.
I created Pear to solve a few problems I see in the marketplace:
-Help advertisers find highly targeted, highly engaged audiences. These advertisers can be those with large budgets or small startups looking for ways to gain exposure.
-Help scrappy content creators get paid for their hard work.
-Help newsletters find other newsletters for growth opportunities through cross-promotion and sweepstakes.
How it works:
The Pear database contains the direct contact information to those email newsletters actively looking for sponsorship and growth opportunities.
For just $6.99 per month you get access to the database, which is continuously growing. I set a lofty goal of 100 million impressions before the end of 2017, but my focus in December shifted to building this new version. Now, I can get back to the goal.
Note: 1 impression = 1 subscriber to an onboarded newsletter.
Run a newsletter? Want it added to the database? Fill out this form.
As always, any and all feedback (on pricing, model, design, my tweets) is appreciated! Let me know if you have any questions.
Pear 2.0 is one of those product you never thought about before actually seeing them in action.
Pros:Seems like an unique and rather useful product.
Cons:There are no alternatives that I know of yet.
Hey @andrewett,
This is really cool - and definitely agree with @srcasm that this would be great for podcasts too.
As part of this process, do you have deeper analytics on the efficiency of using newsletters to drive growth efforts? I'm really curious to get better educated on how they convert.
Thanks,
Ben
@benmlevy Hey Ben! I don't have analytics, per se, but I've got enough anecdotal experience to speak to it. DM me and I'll be happy to share.
Nice work guys! Question though: If I sign up and find a newsletter to partner with, why would I keep my subscription after that?
Also agree with the other comments that you need to show more info about newsletter types, how many subscribers they have, etc. to get people to pay.
I think most people's worry is that they pay - only to find out that there are no newsletters in their target industry.
@daviswbaer Great point. It’d be awesome if this was more like BuySellAds, focused entirely on email newsletter sponsorships.
That way, advertisers could see all the details upfront, and Pear could handle payments and take a cut.
@daviswbaer v1 actually had a preview of the database. We're going to build in a preview to this one as well. Thank you for the feedback!
/cc @csaba_kissi
@daviswbaer Good to go! You can now see a preview of the database on the landing page 😇
Hey Man.. I have followed your progress. Keep up the good work! This looks great!
Hi Andrew, would be great to get a feel for which categories/industries the newsletters fall into. I feel a bit like i'd be shooting in the dark with paying straight from the off without that information. Cheers, Ross
@rossnics @mayamandic Thank you for your comments. Actually, every newsletter contains information about the industry e.g. Tech, News & Politics, Entertainment etc. I'll talk to Andrew how to improve this.
@csaba_kissi @rossnics Agreed! I’m really interested in advertising in newsletters, but some general/aggregate info upfront, or a free trial on the subscription, would be great.
Also, FYI - The how it works section still says it’s $5 per month.
@imakestrides Thank you for your comment. The price has been fixed. When it comes to aggregate info we're currently providing a summary below the header. A total number of impressions, newsletters, avg. open rate and avg. CTR.
@csaba_kissi Ahhh, I only saw 12M impressions because I was on mobile. That's cool, thanks. Maybe you could have Category links below that so someone that's interested could click on Health & Fitness, Productivity, Finance, etc. and see those same stats for their relevant Category?
@rossnics Had the same feeling. I know there is great ROI in newsletter ads, but I have no idea if this database contains newsletters related to my industry (and how many newsletters in my industry).
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