It would be nice to have a camera that isn't so techy looking like the GoPro. Also cool to have polished nice looking mounts included

The comparison to GoPro seems tenuous, as is the "smarter" claim. It's a certainly a bit prettier, though I'd say it's "for something different" before I'd say it's "smarter". But hey, marketing ¯\_(ツ)_/¯ This looks like it's a handy camera to have with you, so much so they made it look nicer so they can market it as a fashion accessory. When I think GoPro I think underwater, dropped-from-an-airplane or the top of Everest.