Subscribe
Sign in
Pico — Email and payment tools for audience relationship management
Pico’s Audience Relationship Management (ARM) gives you all the tools you need to turn your site into an audience business:
- one-click email signups
- free and paid newsletters side by side
- subscription paywalls
- donations
- memberships
- built-in CRM
4
Replies
Christian Prenzler
We’ve used Pico for the past year at Teslarati— it’s a must have for all publishers looking to build stronger relationships with their audience!
Share
Conversion rates are off the charts, easy to use/install and manage.
Pros:Easy to install, lots of prompt settings, great support
Cons:Maybe deeper integration with Mailchimp/email newsletter stats?
A must-have tool for publications looking to transition into a subscription product.
Thanks @lachlankirkwood! We started Pico with a clear mission in mind – to protect the Fourth Estate as the print and ad business models it had previously depended on have collapsed. The success of Netflix, the New York Times, and Spotify on one hand and Patreon on the other has made clear that subscription and membership is the path forward – but there was no easy-to-use tools to make this possible for small and midsize businesses. Pico stepped in to fill this gap for them in the same way Square has for brick and mortar vendors or Shopify, for online shops.
What we didn’t anticipate was the movement of other types of audiences to also aggregate around trusted sources of information and community – from fan clubs and e-commerce to artists and nonprofits. It’s clear to us that a significant portion of the future Internet’s GDP will be built around relationships and that’s the future we’re trying to build for.