From Investopedia:
"Google services do not cost the user anything. Instead, Google lures in users and collects their data, and then sells access to eager buyers across the planet. Every marketing firm in the world wants the kind of information and repeat usage Google enjoys. "
Apple: I am not saying Apple is an NGO saving the world as they desperately try to depicture themselves on their product keynotes.
They sit on the biggest, or one of the biggest, cash reserves in the world (more that what many countries have) because we pay far too much for their products.
But at least their business model is not your data, or is it?
Pros:Beautiful design, good camera, blah, blah... I believe Samsung Note 8 or Galaxy 8+ beats it tho, but that is not the point.
Cons:PRIVACY. You pay with your $$ and with your data. Please don't forget that!
Plenty of phones to buy for this price
Pros:Nope
Cons:Cheap iPhone knock off. Copied after they mocked iPhone for not having headphone jack! And expensive too for the lack of features.