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Miruna Dragomir
Content Marketing: Behind the Scenes — The report that deep-dives in today's content collaboration.
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Now more than ever content marketing is looking at an incredible growth in both magnitude and complexity.
This report sheds light on what slows content marketing down, how efficient today’s processes are, and how much is lost due to poorly defined workflows.
Replies
Alin B
If you're in social media or content marketing you have to keep up-to-date. The team at Planable delivers highly valuable content every few months so they're definitely someone to follow!
Miruna Dragomir
@sk_dub thank you for the constant support, Alin!
Alin B

Another great report from the Planable team!

Pros:

In-depth report about a topic all marketers should be knowledgeable in

Cons:

Couldn't find any!

Vlad Calus
Always love seeing awesome stuff!
Vlad Shvets

Good job guys!

Pros:

Really cool report on the behind the scenes of content marketing teams.

Cons:

Wish it had EVEN MORE info! ❤️

Miruna Dragomir
Thank you for your awesome feedback!
Denis Shershnev
Congrats @dragomirmiruna You've done great work!
Miruna Dragomir
@eulerr thank you for the awesome support, Denis!
Daniil Kopilevych
Super insightful! Thanks for sharing
Miruna Dragomir
For the past year, I've worked with so many marketers and have seen so many teams struggling to keep up. In content marketing, technology has brought new possibilities and with it, new demands. Demands for more content. More responsibility, bigger teams, more complex workflows, and higher risks. The way we work together hasn’t caught up with technology and demand. So we partnered up with We Are Social Media to launch the most complex report on the state of content marketing work today. This report truly deep-dives in how content marketing processes look today, where we stand in terms of efficiency, and how prepared we are for the future. Take a look into what we've found and let us know your thoughts!
Miruna Dragomir
Catrina Silova
Lots of great data behind this report, and the insights are simply incredible. A must read for every marketer and anyone involved in digital, really. Kudos to the awesome team of Planable! Looking forward to more;)
George Florin Stoica
Pros: This is a very well structured report on BTS, congrats on the team that managed to achieve this. Cons: None. I guess , if it was a deeper dive into the content of this report, it would not have been that rewarding to the reader. Good job, Planable.io :D
Amos Gallagher

I`ll keep tracking your further posts. Hope they all as good as this one.

Pros:

I stumbled across this accidentally but have no regrets. Really good read.

Cons:

Not even one.

Kerrie Lamb

Good job guys, keep it up !

Pros:

Extremely useful for anyone who either making first steps or works even a decade in the marketing sphere.

Cons:

I would like to hear more examples from real existing business etc.

Miruna Dragomir
Awesome feedback, thank you!
Mary Jones

I wish you guys can post stuff like this on a regular basis.

Pros:

A really useful article, I remember looking for similar stuff myself and it takes a lot of time and research that's for sure.

Cons:

Can't find any.)

Philippa Lindsey

WIll wait with anticipation for more quality content like this.

Pros:

That's priceless info that every marketing team should really look into.

Cons:

None.

Kelley Goodwin

It really feels that the article created by the person who actually works in the sphere of marketing. Keep up the good work -_o

Pros:

I have already met post's similar to this before, but here it's actually operating facts then theory.

Cons:

Make more examples if possible from your work experience, it's always a fresh breath of air in any long read article.

Miruna Dragomir
Thank you, Kelley - that's really awesome feedback. We tried to stay objective on this one, but we published an eBook that included lots of interviews with great experts: https://planable.io/book-marketi.... Will definitely keep this in mind!
Deniel Fasco

You've really put an effort to make this good. I want you to know that your work is appreciated.

Pros:

That's a really good one. All facts no water.

Cons:

Haven't noticed.

Nicoleta Copaci

As I am relatively new to this field, I especially appreciate that such an in-depth report exists, as it really helps you deal with the issues in your own team.

Pros:

- Super useful, both complex and concise. - Especially helpful in understanding the work flow of content marketers and their main issues.

Cons:

None

Miruna Dragomir
Thank you for the feedback, Nicoleta!
Faith Coyne

Looking forward to the future content Planable puts out.

Pros:

Insightful look at how to maximize your content, resources, and time. Absolutely vital for a healthy marketing outflow.

Cons:

Nada! Loved this information.