p/plot-6
AI-Powered Social Insights for Brand Discovery
Alexis Ohanian
Plot — Unlock AI-powered consumer insights from social media videos
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Plot makes social video smarter. AI-powered video analysis and streamlined workflows help brands uncover insights, understand their audience, and manage content effortlessly. From calendars to AI social listening, Plot turns complexity into actionable clarity.
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Alexis Ohanian
As someone who's built Reddit on the power of community, I'm always searching for tools that help decode what communities are really saying. That's why I'm excited about Plot's all-in-one platform for social media marketers. I use Plot’s platform in several ways. At Seven Seven Six Ventures, we use Plot to pull in content from all our portfolio companies' TikTok and Instagram accounts, making it easier for our team to engage with and amplify their communities. The platform streamlines everything from content planning to social listening—helping us make better investment decisions and support our portfolio companies in building stronger communities. For Athlos, their AI enriches every dimension of video content across TikTok and Instagram—catching brand mentions even without hashtags, spotting our logo, analyzing conversations for sentiment analysis, and recognizing specific behaviors in videos. It's transforming video content into real brand intelligence. You can really push the limits with Plot since you're seeing and hearing what's actually happening in videos, not just reading text. What makes Plot unique is how they've combined powerful AI video analysis with content operations. Social teams get everything they need in one place: content calendars, asset management, and AI-powered insights that actually help you understand what your community is showing and saying. What's your biggest challenge in building authentic community connections online? After 19+ years in this space, I'm always eager to hear new perspectives.
Megan Duong
@alexisohanian Thanks so much for the thoughtful comment Alexis! It’s honestly so rad to see how creatively you and the team at Seven Seven Six are using our social listening—whether it's engaging with your community (and portcos!) or tapping into insights for market research. I’m so excited by the possibilities our platform is unlocking, and we’re beyond proud to have you on this journey with us. There’s so much synergy and we’re just getting started in building the next-gen tools marketers need! LFG!
Christina Le
Your support means so much to our team, @alexisohanian! 🙌 One of the biggest challenges in building authentic communities on social media is ensuring that every voice feels heard and valued. It's relatively manageable when your community is small, but as it grows, maintaining that sense of inclusivity and genuine connection becomes exponentially harder. That’s actually one of the core reasons we developed features like comment engagement tracking and sentiment analysis, alongside our broader social listening tool. These capabilities are designed to help brands stay deeply connected to their communities by focusing on what truly matters: understanding when people mention your brand (tagged or not), how your comments resonate, what your audience is saying in real-time and how they truly feel about it. We'll continue building features that can help empower brands to listen intentionally and foster meaningful, authentic connections—no matter how large their community gets.
Business Marketing with Nika
Does it work with any kins of video or it is limited only on those with products (testimonials) etc.? I see a huge potential for companies and in terms of marketing it can also help (e.g. running ads with better message that appeal to a potential buyer). For my use-case: I would rather analyse "regular" YouTube videos (long-form interviews) so I can create better content.
Christina Le
@busmark_w_nika - right now, we analyze videos across TikTok, Instagram, and very soon, YouTube Shorts. We’re also planning to expand to other platforms in the near future. Interesting point about long-form videos! One of the great things about Plot is its ability to break down longer videos. Our AI can generate summaries and highlights, so users don’t have to sit through a full 10-minute TikTok or other lengthy content. While we’re focused on shorter formats right now, I can definitely see us expanding to analyze longer YouTube content in the future. BTW, we’re also adding features to make Plot a robust marketing research tool (coming January 25') With all the data we’re pulling in, there’s so much potential to extract insights that help teams make smarter, more informed decisions.
Ashit from Draftly.so
Congrats on the launch @alexisohanian @meganatplot @phuoc_ethan_phan @thesechapters @rachitmanchanda. Seems interesting. I'm not sure if I understood correcttly but Plot monitors videos with a specific keyword across the internet? Or do I provide the videos (link to the videso) for analysis?
Christina Le
Our tool would be able to not only monitor keywords, but it's based on what you care about and want to listen for. Similar to traditional listening tools, you'd build a query on what that is. But unlike traditional tools, we have multi-sensory model that can detect objects (brand logos, for example), listen to transcriptions, analyze comments, captions, text overlays, etc.
Juraj Pal
I love watching Plot's growth from the sidelines! And what a great partnership with 776 @cristina_georgoulakis1 🥰
Sofia Bettari
💡 Bright idea
Huge congrats to Plot's team for your launch @meganatplot, @thesechapters 😼 I love your content and it's obvious that your experience in the field makes Plot the best tool to capture community sentiment and brand reputation. I just have one question: sometimes B2B (asking literally for myself 👀) has different channels/social. Are you open in the future/already considering getting info and data from LinkedIn or X? Go team!!!🩷😼🚀
Christina Le
Aw, thanks @sofia__bettari!! You support literally means so much. Thats a great question! The answer is YES! When we built our social listening, we did it specifically to fill the gap that was missing from traditional listening tools—which was a lack of video. This was perhaps the most challenging part to build but now that we have this down, we're certainly going to be expanding into text-based content which will lead us to other channels. As a b2b girlie (especially on LinkedIn), I'm the biggest internal advocate!
Camille Ricketts
Top Product
Maker
Couldn't be more thrilled to be working with you and the team, Megan!! As soon as we met I knew you were going to be one of the iconic founders, and that Plot was going to change the game for all the social media managers I've had the chance to work with over the years. Love to see this milestone! ✨
Megan Duong
@camillericketts Thank you!!! So honored to have you as our investor!! From one marketer to another 🤝
Ruben Benarroch Esayag
Hey guys!! amazing idea! i was expecting much higher prices for this service, i was thinking that you need heave server load to process this bast amaount of video data and find out that your prices are really cheap, which is amazing for us users... so now im guessing how on earth could you do this so simple that you get a margin out of a 9$ subscription... just thining out loud, would love to know how is the process of recognizing the brands without tagging, because for voice, i could understand, but for video is a huge thing
Christina Le
@rupgo - hi! the price you see is for our core features (content calendar, juicebox). Video social listening is part of our Enterprise solutions. Definitely a valuable add to any team!
Ruben Benarroch Esayag
@thesechapters great! i did not understand that on the pricing page, maybe other will run with the same doubt, thinkning that for that price you get everything
Varun C Bhagath
Congratulations on the launch. This seems like a handy tool to have for CMOs looking at testimonial based marketing.
Megan Duong
👋 Hi Hunters! I'm Megan Duong, co-founder and CEO of Plot—the all-in-one platform built by social media marketers, for social media marketers. We help you plan, store, and source content while leveraging social intelligence to drive brand growth. After working at Apple in social media marketing and running my own agency, I saw how underserved our industry is. Social media teams are often small—sometimes just 1-2 people wearing many hats like strategist, videographer, editor, designer, community manager, analyst, model (lol), and more. Consider yourself lucky if you have a 10-person team. Yet the tools we rely on haven’t evolved. Instead of empowering us, they add complexity making it harder to focus on what we love: creating. Plot is changing that. We’re tackling inefficiencies so you can get back to your craft. What makes us different? As social media marketers, we’ve experienced the gaps firsthand. Plot is built with empathy and innovation to solve the challenges we know all too well, with a vision to create the next generation of tools for modern-day marketers. Here’s what we’ve built: 📢 AI Video Social Listening: Move beyond basic text analysis. Our technology dives deep into social video content—analyzing visuals, audio, transcripts, emotions, and action—giving you richer insights than ever before. 🍓 Creative Juicebox: Ideas shouldn’t die in random notes, apps, or forgotten texts. Juicebox provides a central place to capture, revisit, and collaborate on your ideas from anywhere—keeping creativity alive and actionable. ⚡️Trends Feed: Social teams spend hours doomscrolling to stay relevant—we built a daily trend repository that does the heavy lifting instead. Focus on the creative strategy while we track what's trending. 📆 Content Calendar: Our opinionated calendar is pre-configured for social teams, eliminating wasted time on customization. Connected to your Creative Juicebox, your content lives in one place, making it easy to go from idea to execution. The best part? We know social media work happens just as much on your phone as your desktop. We’ve designed Plot to work seamlessly across both—your tools should adapt to you, not the other way around. This is just the beginning! We’re building Plot alongside our community to meet the real needs of marketers. We’d love to hear your thoughts and answer any questions!
Tony Tong
@meganatplot Plot sounds brilliant for decoding social videos! Can it catch subtle audience trends and behaviors? Curious to see it in action!
Christina Le
@tonyabracadabra thanks so much—that means a lot! 😊 Yep, Plot can definitely help you catch those subtle trends and behaviors in social videos. We’ve built a system that tracks what people are posting about and pulls it all together on one page, making it easier to find inspo and stay relevant than to doomscroll on your own accounts. And it's not just about spotting what’s trending today, it updates daily with new trends across all platforms. You'd be able to see everything that’s popping off, from the latest memes and video styles to popular audio clips etc. Would love to show you how it works if you’re curious—just let me know!
Alejandro Sandoval
@meganatplot Hi Megan, congrats on your product release. Christina has been doing an outstanding job leading the marketing on this.
Christina Le
@gamers_home_as - 🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹
Ademola Adelakun
I can't stress how amazing Plot is. As someone who is extremely passionate about video, I can’t help but think about how much it would’ve levelled up my game back when I was in Merchant Success at Shopify- I would have been able to give my merchants value in ways that would have blown their mind! The best part? Plot is here now. Such a cool tool, and I’m so excited to be along for the ride! Let me know when y'all go public so I can find a new home for my life savings 😂
Christina Le
Appreciate the support, @ademola_adelakun! This is exactly the kind of thing that our team loves to hear. It makes you wonder why it took so long. But no worrries because we're here now and we're going to keep building and innovating on this space!
Cristina Georgoulakis
This product gives me and my team the best ROI. We are able to do so much, the best and only true social listening with video. Don’t want to remember what it was like before Plot.
Christina Le
Means so much to hear this, Cristina!! ❤️
Sophia Amoruso
So proud to be an early investor in Plot. What Megan and the team are building is what I wish I had when we were rubbing two sticks together at Nasty Gal. Congratulations to you all - this is just the beginning!
Nicolas Garcin
Is it suitable for smaller brands or businesses ? My need would be to upload a brand package in order for the AI to find related post and content concerning my brand even if it's not a big one.
Megan Duong
@nicolas_garcin We're actually a small brand too so we understand this well! While we don't get tons of UGC since we're new, we use our platform strategically in two ways: First we capture all brand related content comprehensively since our AI does full video enrichment (analyzing transcripts, visuals, actions, and emotions) there is no hashtags or tagging required. Second we find and analyze social video content related to our industry and target audience (social media marketers) at a much deeper level since we enrich the full video content, not just captions. This helps us discover social media marketers creating content about workflows, strategies, and industry topics so we can increase our brand exposure by engaging with our audience. Our AI's rich video understanding lets us identify valuable conversations and insights—it's all about how you describe your brand and target audience in the prompts!
Rich King Gawlas
The perfect tool for my ADHD. Why? There's a feature that allows you to upload ideas to Plot by texting a phone/WhatsApp number ☎️ That means I don't have to scramble to unlock my phone, open an app, wait for it to load, navigate to the right pane, open a new blank note, and... what was I saying?
Christina Le
Hahaha, I love this. Glad to hear you're getting use out of Plot. If you ever have any feature requests or anything like that, please don't be a stranger! The community has help us tremendously with where we should focus and nothing is going to change that. We're here to make your lives easier!
Connor Lewis
There's nothing else even close to this out on the market right now! This is going to help so many stressed out social media managers or even just busy founders who want to pay attention to their customers. You all rock - congrats on a great launch
Christina Le
Thank you so much, @connor_lewis2!! Gonna keep grinding to make it even more powerful!
Christina Le
Extremely proud to be part of the amazing team at Plot. ❤️People join companies for all kinds of reasons, but at our stage, there’s a special kind of passion that comes with it. For me, it’s deeply personal—I feel so connected to our mission of empowering creatives to bring their ideas to life and breaking down the barriers that hold them back. As someone who’s been in the social media marketing space for over 10 years, I’ve always felt like social media managers were an afterthought when it came to tools. Most of the platforms we’ve used weren’t actually built for us—or by people who’ve done the work themselves. There was always this gap. That’s what makes Plot so special to me. We’re building the all-in-one tool for social media marketers because we truly understand what makes someone’s day-to-day productive. Social isn’t just an intern’s job anymore (though, shoutout to the interns who are out there grinding and crushing it!). It’s a crucial piece of every business, and I couldn’t be prouder to support this community.
Megan Duong
@thesechapters So proud to have you on our team Christina <3
Christina Le
Love our small but might team ❤️
Steph Guerin
literally the best tool for social media teams. if you aren’t using this tool, you’re truly missing out!
Christina Le
From one social media girlie to the next, I stan @steph_guerin
Travis Tyler
Just now. After seeing it thousands of times -- am I seeing that the logo spells the name P-L-O-T. Brilliant. Anywhoo I'm doing social over here at motionapp.com and I think as our presence grows bigger, having a tool like plot for Social listening, trend searching, social ideation organization would be really helpful.
Christina Le
@travis_tyler ahahah yes! Our logo turns into our name! Btw, I love what you're doing over at motionapp. I can see a future where we'll be using each other. Would love to have your perspective on what we're building as we continue to grow!
Lydia Davey
Early customer here and I literally can’t live without Plot. Obsessed with the ability to engage communities at scale with AI social listening.
Megan Duong
@lm_davey Thank you Lydia!!!
Christina Le
@lm_davey you have no idea how happy this makes me to hear you say this. Thank you, Lydia!
Jenna Birch
Congratulations to Megan and the entire Plot team on this HUGE launch!!! I am so, so impressed by the product and I know it'll be game-changing for other marketers. ✨
Megan Duong
@jenna_birch1 YOU ARE THE BEST!!
Christina Le
@jenna_birch1 - appreciate you!!