Ply
p/ply
building features into your existing stack, with no-code
Ben Lang

Ply - Beta — Build internal features into the apps you use, with no-code

Featured
242
Supercharge your team by building internal features into the apps you already use, without code. Create your own add-ons, command bar tools, or notifications. Works with Gmail, Airtable, Zendesk, HubSpot, Salesforce, Pipedrive, Intercom and many others.
Replies
Best
Yaniv Tross
Hey Product Hunt! Super excited to announce Ply’s open beta 💃 Ply lets you build internal features into the apps you already use, without code. Instead of building more internal tools, you can now build contextual solutions into your team's apps. The benefits are faster time to value, wider (and faster) adoption, no onboarding, and of course - no context switching. Also, users just love it. While some problems require their own tool, in most cases having a contextual solution is 10x more effective. Think about it this way: when a software company wants to solve a problem for its users - it doesn’t create an entire new product, it creates a feature where the problem is. Ply is bringing this ability to internal products too. While individuals are welcome to build with Ply, it's primarily made for teams, where a few people build features for many. Most of our builders are ops, developers, internal PMs or heads of X. So far we've seen a lot of support and sales teams, some company-wide features and of course procurement, HR, finance and legal. Use-cases vary widely - we'd love to hear what you want to build, that's how we learn. Reach out to us if you need help building :)

There are currently 4 types of features you can build with Ply

🧩 Add-ons - buttons inside your apps that open custom interfaces overlayed where you are. They are contextual, meaning they can use data from the item you’re currently on (like an email, a deal, or a ticket). 🧩 Tools - features that work anywhere with Ply’s command bar, they can use URLs and selected text. 🧩 Actionable Notifications - event-based notifications with custom post-click functionality. 🧩 Portals - customer-facing embeddable features directly on your apps’ data.

Built for teams, small and large

✔️ Magic sharing - builders can remotely add features to team apps, end-users have nothing to learn. ✔️ Collaboration - get granular with spaces that let your team build and manage features together ✔️ Synced groups - sync permission structure from other apps. For example, you can share Ply features in Zendesk based on Zendesk teams, and never have to manage permissions in Ply. ✔️ Step level connection mode - define some actions to run with a one-for-all connection, and some with a per-user connection. For example, in one step you can have a single Airtable connection to get data from a database for all users, and in anther step let every user connect their own Gmail to send an email. 🛡️ Security first - aligned with the strictest standards. Also, very compliant: SOC 2 Type II, ISO 27001, CSA, GDPR. If you need enterprise controls like SSO, PII filtering or on-prem data hosting - reach out to us. We'd love (love!) to know what you think - please share feedback, ideas, use-cases and questions :) And thank you @benln for hunting us!
Yaniv Tross
Thanks @gilad_uziely 😂😂
Praveen Mishra
@ytross Wow! Congrats on the launch fellas. Good luck with the beta. What a thoughtful product. Will be closely following it!
Yuval Klein
I've been using Ply for a few weeks now and it's been a game-changer for me. The interface is intuitive and user-friendly, and the features are exactly what I needed to streamline my workflow. Thanks for creating such a fantastic product, Ply team!"
Samuel Stevenson
@ytross I notice y'all were hunted by Ben Lang. Any plans to integrate with Notion? 😁
Yaniv Tross
@samuel_stevenson Definitely. We already integrate with Notion as a data source so you can send and get data from your databases. Internally, we have contextual add-on support for Notion (and we've built a lot of add-ons!), but the creation experience isn't clear enough. We're working on making it more seamless and will release to everyone. Shouldn't be too long. We send our regular product updates - stay tuned!
Maayan Abenina-Adar
Hey, Maayan here from Ply 👋 Take at look at some of the features you can add to Product Hunt using Ply. I’d love to hear what other feature ideas the PH community has 💡 https://www.loom.com/share/b39c8...
Yaniv Tross
@maayan_aa I'm using it now :)
Ben Lang
Top Product
Hunter
📌
Congrats Yaniv and team!
srprs
Wishing you all the best on your launch day, Yaniv! I can't wait to try it out with Airtable. Are there any other apps that it works particularly well with?
Yaniv Tross
@srprs Thanks!! Airtable and Ply work amazing together. If you're into database-like apps, I'd also try SmartSuite, it's a stellar product and we have a deep integration with them. Most popular apps being used are Intercom, Zendesk, HubSpot, Salseforce and Gmail. But we've only just added some of the other ones so the votes are still coming in 😅
srprs
@ytross - What about Notion?
Mustafa Aydemir 🌕
Thrilled to see such an innovative approach to streamlining workflows! Eagerly waiting to witness the amazing creations people come up with using this tool! 🚀
Yaniv Tross
@mustafa_aydemir Thank you Mustafa!
Dzianis Yatsenka
Wow! Looks great, upvoted! Did I understand right, with ply I can create notifications for apps with no notifications? How difficult is it for non-developers?
Yaniv Tross
@dzianis_yatsenka Hey Dzianis! Thanks! The short answer is that it depends. Let me explain :) The goal of Ply's notifications is to let you build the post-click functionality - what happens after you click a notification. So for example, when someone fills out a Typeform, you want to get the info and act on it (like decide if you want to take the call, or respond with a personal email or proposal with a click. That's the "actionable" part of the notification. As for which apps can send it - they need to support webhooks. We hope to introduced more ways to send notifications in the future. If they support webhooks, you can choose when and about what to get notified with any condition you want. Webhooks aren't complex and if you need help reach out to our team on Intercom through the app and we'll be glad to help out. If the app doesn't support webhooks, currently you can't send notifications from it. Hope this helps and let me know if you have more questions!
Mutlu Sakar
Wow this looks like a gamechanger. Congrats guys, i am quite curious about the product itself, i will check it.
Yaniv Tross
@mutlusakar Thanks Mutlu! Let us know if you need any help :)
Roy Povarchik
I've been using Ply for a while now, and I'm super impressed by how intuitive and powerful your builder is. Kudos on your launch. One thing I wanted to ask, though, are there any plans to let users build their own context for apps you don't support?
Yaniv Tross
@roypovar Hey Roy! Thanks for the kind words! Yeah, we've been getting this a lot. We definitely want to let you define custom contexts. We've built Ply with different ways to support context awareness, we're still working on making this intuitive enough for anyone. Currently, our thoughts are to have a no-code context creator for most use-cases and a codable one for when you need even more control. We'll keep you posted!!
Uri Eliabayev
I have been using Ply for several months and it is such a fantastic product. totally changed the way I work.
Gal Spiegel
@urieli17 Thanks for the kind words Uri!
Guy Schlider
@urieli17 Thanks Uri!
Yaniv Tross
@urieli17 Saw some of the things you've built on Twitter - amazing stuff!
Altryne
Really cool idea, I've built multiple chrome extensions for teams, and we've even shared them internally (extension store let's you deploy extensions to the whole team) Assuming this would have an outside of the chrome webstore sharing mechanism? Additionally, one of the main things is... websites change, css/layout etc' all change and there needs to be a constant testing, how is Ply considering supporting dynamic websites with their intergrations? Is it automated ?
Guy Schlider
@altryne Thanks! :) re: detecting website changes (css etc) - we do have internal tools to monitor changes, that way we are able to quickly fix and adapt to new layouts, and even to support a/b tests (where 2 different users see different layout in the same app).
Tom Reuveni
Love the concept! sounds like a lot of awesome things can be built. Is it only for Chrome, or do you plan to work with other browsers?
Yaniv Tross
@tom_reuveni Thanks Tom! To make sure we focus, we officially only support Chrome at the moment. However, since this is a Chromium extension, we've seen users use it on all Chromium browsers. Official support for other browsers is on the roadmap.
Amir Shevat
Love this idea of being able to create useful workflow. Looking forward to seeing what people build with it ♥️🔥
Gal Spiegel
@amir_shevat1 Thank you so much!
Yaniv Tross
@amir_shevat1 Thank you Amir!!
Avi Hercenberg
@amir_shevat1 I use it daily to send emails and collect data from YouTube and Linkedin into SmartSuite.
Alexey Yurkevich
Omg, this concept looks inspiring! Love customisation that you’re proposing. I think it will be useful to build custom workflows that might fit different businesses. Can’t wait to try it on my own
Gal Spiegel
@alexey_yurkevich Thank you for the kind words! Looking forward to seeing what you build 💪
Alexey Yurkevich
@gal_spiegel by the way, what is the best way to contact you in order to ask some questions or provide the feedback?
Gal Spiegel
@alexey_yurkevich In our app we have a chat bubble where you can chat with us any time of the day :)
Jonathan Harel
Nice! Being able to customize apps I use was the killer feature for me 🔥 I will definitely give it a try these next few weeks. Question: Do you plan to add upvotes to the "Gallery" page? It'd be interesting to see what other stuff people created and the community liked.
Yaniv Tross
@jonathan_harel1 Thank you! Yeah, our new idea center will be open soon (for now open to some users). It allows upvoting internally in your team. We're building our community as the go to place to share ideas with others. It's still early days for it, but we'll make sure it grows nicely. Give us a few weeks and we'll make it shine :)
Anil Matcha
Congrats on the launch. How does this compare with Retool ?
Yaniv Tross
@matcha_anil Great question. Retool is an amazing product. The key difference is that Retool is made to build standalone tools, and Ply is made to build contextual ones. Because of that, there are a lot of differences in how the products are built - permissions management, capabilities, engine and the builder itself. Also, retool is a developer tool, and Ply is Nocode. While a lot of our users are developers, we also support nocoders in a big way. It's way easier to build with Ply for someone who isn't a coder. Ply is also more opinionated, making it easier to create most things, but without the complete control you would have if you built something from scratch. Classic tradeoffs. A lot of our customers moved some of their Retool apps to Ply, because it just makes more sense. But again, it depends on the usecase.
ShahZaib
Interesting. What are the benefits of integrating Ply with Twitter and LinkedIn? I'm curious to know what's the motive behind it. Good going.
Maayan Abenina-Adar
Hello @shahza1bmushtaq 👋 Here's a quick demo showing some of the features we've seen users add to LinkedIn with Ply: https://www.loom.com/share/93e65... Our integration with Twitter lets users add features to Twitter posts and user profiles. The profile context can support a Clearbit enrichment-style use case. The post context allows you to share or save interesting tweets in the apps of your choice. if you use LinkedIn or Twitter, I'd be curious to hear if there are any features you'd like to add to them😊
ShahZaib
@maayan_aa That is great. Adding features to automate manual work with Ply is going to help me a lot. Thanks
Matt Williams
Congrats Ply Team. What an awesome concept! 🎉 We just launched today too and I'm wondering if there might be some opportunity for us to collaborate. Would love to chat!
Yaniv Tross
@mattwilliams_ Thanks Matt! Good luck with your launch!
Amin Boulouma
Launch day has arrived! Congratulations on your successful launch, and we're excited to be launching today as well. See you out there! 🚀
Maayan Abenina-Adar
@aminblm Thanks so much, and best of luck to you with your launch of PromptBroker 🚀
Avi Hercenberg
@ytross, congratulations to you and the entire Ply team on this launch! As the VP of Partnerships at SmartSuite, I've had the absolute pleasure of working with you over the last 6 months, and I speak on behalf of the entire SmartSuite team and partner/user community when I say Ply is the BEST product with the BEST team! When I found Ply, I was very excited about the innovation and the potential! You had the integration up and running within a week and have been so receptive to our feedback and change requests! I use Ply in my internal workflow at SmartSuite daily, and it saves me so many hours of manual work! I use it to communicate with Partners and SmartSuite users right from within our SmartSuite CRM and for data collection from LinkedIn and YouTube into appropriate SmartSuite applications. Besides the product being a game changer, I enjoy and look forward to my working session with Maayan, Gal, and other Ply team members! I've spent hours brainstorming and building ply workflows and features and enjoy every moment! I look forward to continuing working with the Ply and the fantastic team!
Yaniv Tross
@avi_hercenberg Thanks soooo much for the kind words Avi! Working with SmartSuite had tremendous value for us from moment one. Your team has been super kind with feedback and support to make Ply shine. Send thanks to the entire team!!
Ron Oren
OMG this is HUGE!! We tried it while it was in Beta, super excited to see you guys here. This is a game changer!
Yaniv Tross
@ron_oren_iai Thanks sooo much for being with us from early days. Working with the Imagen team has been awesome. Love building with you!