Hello everyone! Welcome to the Postcard Travel Club. I started working on the Postcard platform as a passion project in 2020 when I found it difficult to discover authentic travel brands that promoted responsible tourism. Social media was noisy and I didn't know what to search for on Google. What I found missing was a travel discovery platform rooted in storytelling. At the same time, our discussions with like-minded boutique hotels and tour operators that promoted responsible tourism made us realise that they too were finding it challenging to connect with like-minded travellers using conventional marketing channels. OTAs were increasing their commission structures, social media was noisy, and Google was driving paid traffic to OTAs with deep pockets. So we felt there was an opportunity to develop a travel media and community platform to connect these two parties. We felt one of the common pieces missing was authentic storytelling and so we decided to focus on that and find a way to serve both the suppliers and buyers in a new fun way. We needed a new media format for storytelling and we drew our inspiration from a postcard - a short storytelling format for travel inspirations. We developed a 2-sided media format with an animated flip feature that allowed our partner suppliers to publish local stories of community, culture, history, food, nature and wildlife, with the intention to inspire travellers about their local experiences and invite them to visit. Every postcard also contained links to the postcard collections of our brand partners and also their website. To make the experience of using the platform more fun and compelling for buyers, we decided to introduce a "Collect" feature, where travellers could click and collect their favourite postcards and build their Postcard page of travel inspirations. They could then share their personal pages with family and friends to inspire them and also plan trips together based on similar travel interests. We also launched a podcast and a blog to help inspire, educate and facilitate connections within this community. We have more features and an app in the pipeline but I wanted to get stared here and invite you to join the Postcard Travel Club (Free Lifetime membership) and help us make travel a FORCE FOR GOOD! Thank you for your support. Best wishes, Amit Jaipuria Founder and Chief Innovation Officer

It's great to see a platform that not only connects like-minded travellers but also curates boutique brands that share the same values. Bravo! 👏🌱 Are there plans to incorporate local community initiatives or non-profits that focus on sustainable travel? 🤝🌳

Hi Amit Jaipuria, Your initiative, the Postcard Travel Club, is a breath of fresh air in the world of travel discovery. I appreciate your commitment to responsible tourism and the creative approach you've taken to connect travelers and suppliers. Could you share more about the community aspect of your platform? How do members interact and share their travel experiences within the Postcard Travel Club? Additionally, I'm intrigued by the "Collect" feature. Can you elaborate on how it works and the impact it has had on users' travel planning? Thank you for sharing your journey and vision with us. Wishing you all the best on this inspiring endeavor!