Why should I use PostHog?

While visiting SF recently, I saw @PostHog ads everywhere. Most analytics platforms (like Posthog, @Amplitude, @Mixpanel) seem to have pretty much the same feature sets. So let's get real. What is are the real advantages of Posthog versus others like Amplitude? Nicer/easier to use? Or something deeper than that? A little story: At Product Hunt, we used @Asana. I knew about @Linear. But I didn't feel that switching was worth the cost to migrate the company. Linear and Asana features were largely the same. We finally switched to Linear a couple months ago. And sure enough, I didn't find any new killer features in Linear. But, Linear is just so much nicer to use. So much faster and more pleasant. The result is that a lot of @Slack chaos has shifted over to Linear without me (the CTO) having to beg and hassle folks to use a task tracker more religiously.