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p/pr-advent-calendar-for-tech-startups
A step-by-step guide to attract VC money
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Toni Brodovich
PR Advent Calendar — A step-by-step guide to attract VC money through PR
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Competition is fierce for venture capital. To increase chances of raising seed investment you need to stand out. With this advent calendar you will gain the attention of venture investors by 15 minutes per day implementing simple step-by-step instructions.
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Toni Brodovich
Maker
Hi Product Hunters, We are thrilled to present our product - the Public Relations Advent Calendar for Tech Startups! At the Around PR Studio, we are focused on investment PR for tech startups and know that competition for the venture capital is fierce and visibility is super important if you plan to raise some funds. So, for example: If a company aims to raise Pre-seed $500K by summer, its PR activities should start in December and help build visibility and credibility with potential investors. Using the experience that Around PR Studio has gained while helping startups raise funds, we have built a free tool that makes you visible to venture investors in just 24 days by spending just 15 minutes per day implementing simple steps. The format is simple: one day = one single task & tips + practical advice from the Around PR Studio. What will you achieve in 24 days? - create a PR strategy for attracting VC money; - breathe life into your startup’s Twitter and LinkedIn; - start blogging on Medium; - participate in a podcast relevant to your product/service; - earn some posts with mentions in the various tech media (from Hakernoon to TechCrunch); - make friends with the journalists relevant to your product/service; - increase your startup’s mentions by a factor of 20; - increase your awareness of the latest startup community trends; - add your startup to popular listings (Crunchbase and others); - plan your participation in the global tech events of 2023. These all are your expected December results. But that’s not all: with the help of our Advent Calendar, you will establish the foundations of your PR strategy for the whole of 2023, clearly define your goals, and get acquainted with the necessary PR tools, media, and journalists who cover your industry. You will also extend your social media presence. Plenty of journalists, founders, and investors surf Twitter daily looking for prospective founders, or checking the mentions and accounts of startups that have caught their eye. How does the online PR Advent Calendar work? You just leave your email in the contact form and receive a new task every day until December 24 directly into your Google Calendar. This way, you won’t forget anything and can easily find and perform all the tasks. To facilitate this, we will send you an invitation link that you’ll have to accept in order to start receiving advent reminders with the tasks and tips in your calendar. If you prefer receiving advent reminders by daily email messages, please indicate this in the contact form. You’ll be free to stop the advent messages at any moment by using the Unsubscribe button. As mentioned above, you can achieve good results and attract the investors’ attention in just 24 days all on your own. But if you're too busy with everyday tasks and would like to outsource this job to professionals, the Around PR Studio will be delighted to help. We offer a benefit to all the Hunters: 4 months of our PR support for the price of 3.
Czeslaw
Maker
Dear Hunters, You might be wondering what these advent tasks would look like. Here is just one of 25 reminders that you will receive: —---------------------------------------------------------------------------------------------- The Hidden Gems on Twitter Plenty of journalists, founders, and investors surf Twitter daily looking for prospective founders, or checking mentions and accounts of startups that have caught their eye. Twitter as a platform is more friendly than email for getting in touch, so making comments and tagging people and projects will help you get noticed. Share the articles you find interesting and tag the journalists and media outlets Retweet and comment posts by other people. Put hashtags to attract attention to socially important topics. If you have a new partner, a deal, or your comment was mentioned in some article – it’s a great piece of info to share! And don’t get too formal, people just chit chat here about this and that. Make a connection (in any way or form, be that a follow, a retweet, a tag, or a reply) with: 5 VC funds, which are of greatest interest to you, – and their founders 5 startup founders (Why not follow the competitors?) 5 media outlets: TechCrunch, Forbes, Business Insider, Inc., WSJ 5 journalists: Mike Butcher, Alex Konrad, Dominic Madori, Natasha Mascarenhas, Amy Lewin –– and keep the list growing —------------------------------------------------------------------------------------------------ All and all, the 25 PR advent tasks can be divided into four modules. This overview will help you learn more about what topics will be covered. Module 1. Establish the Foundations No matter whether your company is a small startup or a multinational corporation, all PR activities become messy and useless without building a solid foundation first. An explicit strategy with clearly defined goals, SWOT and competitor analysis will set the course for your actions and keep your PR efforts focused. Module 2. Increase Social Engagement These days, social media presence is proof of your existence. If properly used, LinkedIn, Twitter, Instagram, and TikTok are all powerful tools that can be used to tell the world about your business and gain visibility with investors, VCs, and journalists. Twitter and LinkedIn are a nice pair to get things going. Module 3. Expand Your Media Presence All young and ambitious startups dream of TechCrunch, don’t they? There’s a chance your unique experience will be noticed and brought to the public eye. It won’t be easy, and probably your first and even third attempt will end in failure, but it’s all about trying, again and again. Module 4. A PR can’t live by pitching alone One week before Christmas! Even the busiest people get this slight sweet feeling of the upcoming holiday, friends and family reunions and exchanging gifts. It’s a perfect time to sum up the year, see how much you’ve done and say thank you to yourself! And we are going to show you some nice tools besides pitching to make your media presence more diverse. With these advent tasks and the very hands-on advice from the Around PR Studio, you will introduce yourself, your startup, its team, and your global mission to the world of VC investors. The opportunities are out there. Good luck, guys!
Czeslaw
Maker
@fzshy good to hear that)
Ilya Uglianitsa
Can confirm, competition is fierce right now. Seems like a great product for small teams!
Toni Brodovich
Maker
@ilya_uglianitsa thank you!
Julia Dobyshuk
Very ecxiting. Also a perfect timing :)
Czeslaw
Maker
@julia_dobyshuk advent season is always time of magic) See u in calendar's community https://chat.whatsapp.com/BR3dus...
I've been preaching to founders to place themselves in front of investors and build authority and let them come to you. Great work here @antonina_brodovich
Anna Mastykina
Super cool! Very useful, thanks!
Toni Brodovich
Maker
@annmast thank you!
Varun Razora
PR is important whether for VC or for our Users. I would check this our for sure to see how it going to help me. All the best
Czeslaw
Maker
@varunrazora great! You can share your feeling & feedback in WhatsUp community we created for this reason: https://chat.whatsapp.com/BR3dus...
Jane Makarevich
I'm a FAN of advents :) Going to realize the ideas immediately!
Czeslaw
Maker
@jane_makarevich advents are always magic) Even if it refers to work)
Czeslaw
Maker
@jane_makarevich wishing you to feel all the sweetness of advent season!
Well done, I've never tried Christmas advent calendars, but this one fits me well :D
Czeslaw
Maker
@raman_volkau even better than chocolates, huh?)
Samir Rashed
looks good, congrats 👏
Alex (Sasha) Dolgov
@antonina_brodovich Congrats on the launch! Looks really interesting for startups who haven't got inhouse PR specialists or don't work with agencies. I've registered on a web-site, what is my next step?)
Czeslaw
Maker
@alex_dolgov thank you for joining! You will get the instruction letter ASAP to email you left)
Julia Doronina
Congratulations on the launch!
Toni Brodovich
Maker
@julia_demyanchuk thank you!!🥳
Hugh Lagrotteria
This is just the type of guidance @jonathan_nass and I could use right now. Just signed up — look forward to following along. Also love how you've gamified the drip of this information... very creative approach 👏👏 Congrats on the launch day, @antonina_brodovich, @czeslaw, and team! 🚀
Garvit Malhan
Great guide
Czeslaw
Maker
@garvit_malhan thank you! You should try to participate I guess)
Czeslaw
Maker
@garvit_malhan if you follow the link to the website and leave there your email then you get ASAP the instruction letter and the first advent announcement
Czeslaw
Maker
@garvit_malhan each new day till December 25 you will get new advent task & tips from us
Виктория Чернецова
Я точно буду это использовать.
Eugene Green
Awesome. Good luck!
Czeslaw
Maker
@eugene_grn thank you! Hope to see you among advent participants
Spanith Pusala
This is Exciting!
Toni Brodovich
Maker
@spanith_pusala 🤩❤️
Lin Romashkova
Competition gives more strength to show who is the best here. Your product will make life easier for many. Cool and congrats on your launch 🌹
Ekaterina Arbuzova
Great idea and design. Congrats on the launch!
yash
Amazing.... Congratulations Team!
Toni Brodovich
Maker
@shubham_k721 thank youuuu!
Thasleema Samad
Awesome. All the best!!!!!