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Priime Styles — Modern photo presets for Mac
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Thanks for hunting us @alexisohanian!
The Priime Styles app for Mac has been on our minds ever since we first launched Priime for the iPhone. We were not only able to professionally edit iPhone photos using the app, but we found ourselves putting our own big DSLR and Mirrorless photos onto our iPhones and using Priime to edit them there. It was time to skip the dance of moving photos from the camera to desktop to phone in order to edit, and just edit straight on the Desktop.
We built the Priime Styles app with the following in mind:
1. Get all our pro styles onto the Mac app
2. Support all photo file formats, including RAW
3. Integrate beautifully with Photos.app and Lightroom, but still maintain a standalone app
4. Make it something we would use ourselves, for professional and personal work (yeah, we still shoot commercially from time to time)
Desktop photo editing is a whole different beast from iPhones so far, but we believe that we can take the innovation, ease, and power that we've all learned from mobile, and create an evolved form of photo editing to desktop. Putting our Priime Styles on to the Mac is the first step. Our Style Authors are already using it, and a handful of beta testers as well.
Traditional photo presets for Lightroom go for $59 - $300 for a pack of 10 - 30 tops. We're bundling all of our 100+ pro styles into the Priime Styles app for a much lower price. And on top of that, our Styles are designed in collaboration with real pro photographers, who also use the app for their work that you can now see in magazines, tv commercials, billboards and more.
Looks very interesting. I'm planning on giving it a try for some pictures taken for a client. If I buy the iOS filters pack, will it work on Mac as well?
@gregoiregilbert The Mac app comes with all the styles bundled in! So there's no need to buy anything separately within the Mac app.
@art_chang I bought it. Nice app and delivers as promised. The Photos integration doesn't work for me (I submitted a support request). Also, I wish the filters were somehow categorized. It's gonna take a while for me to associate a filter / name to a specific preset. Good job, looking forward to the future updates.
@art_chang if I may.. Something that would be great would be to be able to read the description of a filter (that you have on the website) in the app directly. They are very well done. I'd like to have access to them while deciding on the right filter for my picture.
@gregoiregilbert Thanks for the love!
You can see the style details in the app! It's a little hidden but there are two ways:
1. Right click the style thumbnail and click "Show Details"
2. For the currently selected style, click the "i" info button in the top toolbar
@art_chang : You really need to sort out your support. I know that you're a small team that really likes reading your emails from the boilerplate response that you sent to my support email five days ago. Five days ago. Lightroom integration seems non-existent to me and, five days after buying Priime Styles, I still can't use it with my primary photo tool. I'd rather not have this conversation here, but how else do I get your attention?
@frassmith Hey Fraser, so sorry we missed your email! I'll go back into our archives and see what's up. Yes, we are a small team, but we always try to get back to support emails fast. Hearing feedback and sending out help is one of the most important aspects of the company. I apologize! If you need to reach me directly, art@priime.com. I'll go and check to see where your email went!
@art_chang @priime Thanks Art. I got your email. I guess I'm one of those people who rapidly skips over introductory screens (read that as skips) so I missed the Lightroom tutorial link. Good luck with Priime. I think the desktop (or at least larger screens) it its true niche.
@frassmith @priime Hey Fraser. Yeah, I think it's good practice to assume the majority of people don't click around on tours or read them much for sure! We hope to integrate the instructions better into our menus and such (like in the help menu and all that). Plenty of great improvements to come! Thanks so much for your thoughts, let me know if there's more we can help with!
@chrismessina Oh god. Proofing copy that's in all caps is twice as hard I swear. Thanks for pointing it out! Will update at next chance (unfortunately can only update images with new app version).
@coreyo that is a possibility for sure! our tech allows for it, but we don't have it scheduled just yet. I'll bring it up with the team!
Looks pretty cool; looking forward to using it in practice (particularly since there's only a handful of photo extension apps in the App Store, and they're all terrible). The filters seem to range from less-than-subtle to subtle, which is great (sometimes you want different ends of the spectrum!)
It does look pretty terrible using Photos.app photo extensions, though. As soon as I apply a filter, the preview image downsamples to a lower-resolution format; it looks like a bug with Retina displays, almost. While the saved photo looks fine enough, it does make selecting the filter pretty tricky. Is this just a bug that'll get patched up soon? /cc @art_chang
@holman @art_chang Hey Zach, thanks for the review and the feedback! I'm going to look into this right now and make sure it gets fixed. Mind if I follow up with you directly for some more details?
@joepestro Sure! Feel free to ping me at zach at zachholman.com if you want to get deeper into the details. Appreciate you looking into it.
In the instagram hangover I've gotten very lazy with my photo editing and sharing. Hoping this will get the juices flowing again. Look forward to checking it out!
@ggnall I definitely feel you on the Instagram hangover. We have a lot more in that regard in the pipeline as well =) Definitely let me know what you think!
I confess, I'm not a fan of the iOS version of Priime, I think it has some overwhelming limitations and is perhaps overpriced for what it does. So, I was prepared to take a negative view of this version too. I was wrong.
As somebody who does most of his processing on a laptop, this is the ideal platform. I was ready to complain that this too is overpriced, but, TBH, as you point out many preset only offerings are much more expensive for basically config settings.
I'm still finding my way around Priime Styles, but so far, I like it.
Plus it reads RAW files! #FTW
Looks interesting - but is there anywhere I can see examples of all 100 filter styles applied to a photo so I can get a proper idea of the range?
@david_mcg Hey David! Yep, there is an explore mode where you can see previews of all the styles applied to your photo side by side. (Second screenshot on this page: http://priime.com/mac )
As for seeing the styles outside of the app, they're all listed on our website. Click through the featured authors (bottom of that same page) to see each one. Each individual style has one image showing a before and after. (ex: http://priime.com/lofoten ). Hope that helps!
Since reluctantly giving up on Aperture I've been looking for a Mac app that includes quality filters and integrates well with Photos, where my library now sits. Just bought Priime and seems to do a good job. I didn't see any B&W filters though, or am I missing something? What are some of the features you are working on for the next version?
@bwillsh BW is definitely on the radar! We have a few things in the pipeline, we'll announce soon over our social media channels and blog.
Casual user here - I went through a lot of photo filter apps on iOS and Priime is the one I settled on - the ones on Instagram and a bunch of others are too harsh much of the time, vsco (free) is pretty good but limited - Priime seems to strike the right balance between control, ease of use, range of styles, and having filters that actually enhance photos rather than muck them up with sepia and green and whatnot. The main issue I had with the iOS app was that if I wanted to use the filters with pictures I downloaded or took with my SLR, I'd need to Dropbox it over to my phone, use the app, then Dropbox it back to my computer - having a desktop app just solved a big headache for me.
Nice app indeed.
Being a film/digital photo enthusiast just wanted to give you some feedback:
1. RAW support — awesome!
2. Filters – sorry guys but feel a bit gimmicky. Just can't stand the comparison to competition like VSСО Cam, RNI Films and RNI for Lightroom.
3. Lightroom integration — doesn't really work for me. Overcomplicates the process dramatically and gives nothing in returncompared to using native presets (RNI or VSСО).
4. Samples gallery – mixed feelings. After actually using Priime it feels like all the samples have been created with some other apps, again VSСО and RNI come to my mind.
Sorry for being that critical.
@lukyanovoleg Hey Oleg, thanks for the thoughts
I'd love to know why you feel like the filters have a gimmicky feel to them? They were literally developed from pro photographer's entire workflow. It took their unedited photos to completion. If you look at the details of the style, you'll see as such. We spend weeks at a time developing these with our style authors. I think it's the strongest piece of what we have going on.
We aren't able to make the styles purely presets in Lightroom, as our styles are doing a few things that Lightroom doesn't have built in. If there's enough need, we could consider building Lightroom presets on top of what we offer now. Good feedback here though!
Samples gallery were all created with Priime. I'd love to hear your thoughts as to why you feel like they were not.
Business Dad with Alexis Ohanian