Product Buffs — We help teams avoid building the wrong product

Nice work .... so many startups build stuff they don't need. Burning cash needlessly. A formal approach to feature selection and validation will save time and cash! Congrats!!

Hey Product Hunters 👋 I'm excited to introduce Product Buffs to the community! 🙌 Think of us as a productized service that helps teams avoid building the wrong thing. We do this by providing 5 weeks of hands-on coaching to founders, product teams or anyone launching a new offering. By the end of the course, participants will be able to run a reliable and repeatable product discovery process so they can ship propositions that hit the mark and move business metrics. I previously built and sold two tech companies (Soundwave was acquired by Spotify in 2016, @RetroPatents was sold on Shopify Exchange in 2018). I just finished up after 5 years as a Product Lead at Spotify where I helped ship products like Duo, the Kids app and the New Family plan. Before the exits, I'd also built a ton of products that failed miserably (eg wrong market, poor timing, bad execution). I've literally wasted years of my life in startup limbo. There's nothing worse that putting your heart and soul into something, only to see it fall short. So after tinkering with and developing a unique product discovery process, I decided to start Product Buffs to help other teams navigate around the same issues. The course offers the following content and training through our own in-house tooling: 🤝 5 weeks of interactive coaching led by myself 🔮 Week 1 - How to craft a compelling product vision 🧪 Week 2 - Foundational research techniques to falsify assumptions 🌲 Week 3 - The best way to generate broad and effective hypotheses 🎨 Week 4 - Visualisation methods to bring multiple solutions to life 📱 Week 5 - Quick and cheap validation approaches Get in touch today if you'd like to learn more. I'll be around all day and I'd welcome any feedback! 🤙

Great work Craig. Well needed - you get burnt a couple of times and you realise the focus should be on fit not tech. Good start to the journey.

Having worked with Craig and seen how successfully he's managed this challenge consistently in the past to great success with products of all sizes, I'm so excited to see him bring these learnings to a wider audience. He has *a lot* of hard-earned knowledge to share that will save product teams a lot of money, a whole bunch of time and ultimately help them create products that their users both use and ultimately fall in love with.

There’s nothing costlier than building the wrong product. Building the right product requires discipline and systematic thinking. Product Buffs can help bridge that gap and shore up any loose ends in folks thought processes. The timing for this product is spot on!

Having received product mentorship from Craig I can confirm that he really moves the needle. Decisions are so hard and making the right ones is so much easier with an expert helping you!

MUCH NEEDED @cdcwatson Will you be the only one teaching the course?

What is the pricing like?

@cdcwatson , I went to pay but it took me to a contact us page, just signed up under my personal email. Look fwd to starting. Cheers