Rajiv Ayyangar

Product Landscapes — Category overviews written by top founders

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We're launching a new set of product category pages, which combine our Shoutouts data (which products are loved by the top builders) and Product Landscape articles written by top founders who are experts in their fields.

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Rajiv Ayyangar
Product Hunt is indispensable as the place to see what's new, but with the introduction of Shoutouts (the products that power top launches), Product Hunt now has an incredible dataset of which products are most loved (20,000 Shoutouts and counting). But the data is only a piece of the puzzle — to really make a call on which product to try or buy, you need to understand that product's category. We asked ourselves: Who are the absolute best people to paint the landscape of a product category. More often than not, they're active founders. We asked them if they'd be up for making a truly exceptional product landscape overview - not the SEO grift that's so common. They over-delivered. Our inaugural set of Product Landscapes: Data Analysis - Barry McCardel (CEO of Hex) @barrald Security and Compliance - Christina Cacioppo (CEO of Vanta) @christinacaci AI Infra - Kwindla Kramer (CEO of Daily) @kwindla SEO Tools - Nate Matherson (CEO of Positional) @nate_matherson2 Video Conferencing - me! (former CEO of Tandem) Notion Templates - Ben Lang (former growth at Notion) @benln Hiring Software - Max Kolysh (CEO at Dover) @max_kolysh Online Banking - Immad Akhund (CEO at Mercury) @immad AI Databases - Davit Buniatyan (CEO at Activeloop) @david_buniatyan AI Notetakers - Richard White (CEO at Fathom) @richard_white Check them out, send them to a friend who's looking into one of these categories, and let us know what you think!
Pradhumn Vijayvargiya
@barrald @christinacaci @kwindla @nate_matherson2 @benln @max_kolysh @immad @david_buniatyan @richard_white @rajiv_ayyangar this is amazing, will check it out. Seems like a lot can be learned here.
Kaushik Mukherjee
@barrald @christinacaci @kwindla @nate_matherson2 @benln @max_kolysh @immad @david_buniatyan @richard_white @rajiv_ayyangar wow, what an absolute banger of a list, and it is timely. . Is there a way in which founders can pitch if they feel they have a product that is worth reviewing? Also no image editing tools for review?
Ben Lang
Top Product
Pumped about this launch, congrats team! super pumped about all the amazing things people are building in the Notion ecosystem!
Sharath Kuruganty
I guess this brings an additional layer to what products ppl should try and the fact that it is backed by data is awesome. Great work team - love the new features and the shipping cadence from PH team!
Nil Ni
Do I get kittens coins by supporting the launch directly operated by the one and only product hunt? 😹 JK love it, looking forward to more features in future!
Rajiv Ayyangar
@nilni no comment 😂
Alex Dulub
This is an impressive initiative, Rajiv! Having insights from top founders will definitely add a lot of value. How did you decide on the categories to start with?
Ruben Bennet
That is a nice usage of the shoutout data.
Rajiv Ayyangar
@ruben_bennet I think so too!
Yanlin Wu
It's really insightful to know the most promising products and what the founders think about them! I found SEO tool helpful for me since I'm working on SEO content. But one question: whether all the products will be categorized into the landscape? Can there be a more detailed categories? Look forward to your reply!
Yanlin Wu
@rajiv_ayyangar I want to explore efficiency managing tools, like arranging tasks for team members, tracking everyday tasks and habits, or marketing tools!
Micha Cassola
Very good idea! I would also love a simple feature to unfollow all who do not follow me any longer. PH is getting better and better. 🤩
David Carter
Congratulations on this launch. Something very different from what we generally see here. Do you plan to expand into other tech categories? And what about international markets?
Rajiv Ayyangar
@davidcarter We're of course international! And yes - what other tech categories would you want to see?
Benson Gao
Will it be possible to write content on your own in the future?
Rajiv Ayyangar
@bensongao can you say a bit more? What are you envisioning?
Fabio Salvadori
It's very well crafted, I like it. Lots of info at hands, and the landscape overviews can become really useful also when one has to choose the right category for their product, at launch settings. I have a couple of questions: - How is the products ranking calculated? I see products with a higher review score ranking below products with a lower one; same for shoutouts number. - How are you going to secure freshness of landscape overviews? Technology runs fast, and today's overview might be obsolete tomorrow. It would be nice if overviews were attached to a discussions thread were the community can contribute. Great job!
Ludovica Eleazer
This is like having a cheat sheet for navigating the product world! Who knew getting expert advice could be so straightforward.
Indiana Joshi
It would be amazing to see this feature expand to more niche categories. What about having a section for emerging tech or startup tools.
Kyrylo Silin
Hey Rajiv, How do you ensure the content remains objective, given that the authors may have competing products in the space? Congrats on the launch!
steve beyatte
@kyrylosilin good question. we opted to have builders in the category write the articles because, though they may have a horse in the race, the information provided will be much more helpful to other builders.
Muzzalifah Ifah
I like product hunt , i've enjoyed meeting product hunt , thank's you has released this product 😍
Chris Messina
Top Hunter
?makers compelling! But how will you keep these write-ups up to date? What do you estimate is the half-life of these pieces?
Rohan Chaubey
@rajiv_ayyangar Good update Rajiv. May help the website from the SEO standpoint as well as help the users pick the right tools recommended by experts. :)
Tomáš Blaťák
Looks really useful. :)
Jackieline Cosares
How often do you plan to update these product category pages?
Mitia
Hey @rajiv_ayyangar @rajiv_ayyangar1 It’s a clever strategy, but there might be some challenges. How do you ensure the content stays objective?