Note the disposable cartridge that lasts 12 h. What problem is this solving? The website certainly doesn't seem to cater to people with alcohol dependency issues. Answering "why" should be a top priority for a website pushing this kind of product.
Maybe I'm crazy, but I would think the kinds of people who care about this problem enough to buy and care for a wearable like this are not the kinds of people who have problems with alcohol consumption.
@gabriel__lewis I might say people who have alcohol dependency issues or who have committed alcohol-related crimes, but it doesn't look particularly secure (nor does the website cater to that market at all).
Kind of crazy to wear this around in a social setting. I see value in a BAC reading before certain tasks.. ie driving a car or leaving a bar or not feeling well. But otherwise this is silly.
@rrhoover@liquidchickenqq there's a real business that isn't just about intoxication and abuse. The Breathometer product that debuted on SharkTank was projecting almost $30m in revenue from this article in 2014: http://heavy.com/entertainment/2...
"Since their appearance on the show, they have reached close to $10 million in revenue.
The company was valued at $5 million only 12 months ago and now it’s close to $60 million.
“We’re projected to do close to $26 million in revenue with four different products out in the market. If all goes well and with this new round of investment, we’ll easily be the most successful company ever in Shark Tank history,” [CEO Charles Michael} Yim explained."
Panda