Proof
p/proof-3
A wearable to measure your blood alcohol content
Andrew Ettinger
Proof — A wearable to measure your blood alcohol content
Featured
16
Replies
Daniel Singer
"4 Days of Continuous Use" has anyone sent a mass email to the freshman class of USC yet? Target market right there.
Simon Bromberg
Note the disposable cartridge that lasts 12 h. What problem is this solving? The website certainly doesn't seem to cater to people with alcohol dependency issues. Answering "why" should be a top priority for a website pushing this kind of product. Maybe I'm crazy, but I would think the kinds of people who care about this problem enough to buy and care for a wearable like this are not the kinds of people who have problems with alcohol consumption.
Gabriel Lewis
Geez how many people need to have a always on BAC wearable? 😬
Simon Bromberg
@gabriel__lewis I might say people who have alcohol dependency issues or who have committed alcohol-related crimes, but it doesn't look particularly secure (nor does the website cater to that market at all).
Jessica Naziri
Tried this product at CES, was cool-- Wish it would give a straight yes or no answer when it comes to driving...
Matthieu de Luze
Kind of an interesting product but there isn't much infos on how it actually read the BAC 🤔
Allan Yarmulnik
Kind of crazy to wear this around in a social setting. I see value in a BAC reading before certain tasks.. ie driving a car or leaving a bar or not feeling well. But otherwise this is silly.
Daniel Reilly
I'd like to know a bit more about how the cartridge works and the reliability of the readings.
Graham Gnall
@daniel_reilly same here. how does it read blood content?
KerryBodle
I'd probably use it to see if I can beat my high score. I'm Irish, so that may take a while...
Ryan Hoover
@liquidchickenqq eek! This will likely be abused by frats across the country.
KerryBodle
@rrhoover might hear about this in the news if something happens. Although it does have an alert when you hit a specific BAC. Maybe a BAC race?
Peter Filias
@liquidchickenqq It's kind of like carrying around your own breathalyzer as a game, feat of strength!
Mark Silva
@rrhoover @liquidchickenqq there's a real business that isn't just about intoxication and abuse. The Breathometer product that debuted on SharkTank was projecting almost $30m in revenue from this article in 2014: http://heavy.com/entertainment/2... "Since their appearance on the show, they have reached close to $10 million in revenue. The company was valued at $5 million only 12 months ago and now it’s close to $60 million. “We’re projected to do close to $26 million in revenue with four different products out in the market. If all goes well and with this new round of investment, we’ll easily be the most successful company ever in Shark Tank history,” [CEO Charles Michael} Yim explained."
Yarik
it is better to bury the idea with alcohol and find a new bracelet function